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Posted: 2019-11-18T19:43:56Z | Updated: 2019-11-19T05:45:29Z

Chick-fil-A said it would end contributions to organizations known to oppose same-sex marriage and other LGBTQ rights, but the fast food chains announcement is being met with skepticism from a leading advocacy group.

The Georgia-based company told Reuters Monday it was refocusing its philanthropic efforts on education, homelessness and hunger. As such, the company will no longer make donations to the Salvation Army and the Fellowship of Christian Athletes, both of which have a checkered history with regard to LGBTQ issues.

Theres no question we know that, as we go into new markets, we need to be clear about who we are, the companys president and chief operating officer Tim Tassopoulos said in a Bisnow interview published Monday. There are lots of articles and newscasts about Chick-fil-A, and we thought we needed to be clear about our message.

In 2020, Chick-fil-A will shift its donations to Junior Achievement USA to support education, and Covenant House International to fight homelessness, according to the report. Meanwhile, a $25,000 donation will be made to a local food bank each time the chain opens a new restaurant.

We think this is going to be helpful, Its just the right thing to do: to be clear, caring and supportive, and do it in the community, Tassopoulos added .

The announcement follows previous Chick-fil-A attempts to stem ongoing backlash over its acknowledged support of anti-LGBTQ organizations. At one point, Exodus International and the Family Research Council were reportedly among the recipients of the chains contributions.

The companys billionaire CEO, Dan Cathy, further stoked the controversy when he confirmed the companys support of the biblical definition of the family unit in a pair of 2012 interviews .

I pray Gods mercy on our generation that has such a prideful, arrogant attitude to think that we have the audacity to try to redefine what marriage is about, Cathy said at the time.

Since then, the company has tried to distance itself from Cathys comments, pledging publicly not to have a political or social agenda. Chick-fil-As 2017 tax documents obtained by ThinkProgress in March told a different story, showing the company had donated $1.8 million to groups known to discriminate against LGBTQ people.

Given that history, Drew Anderson, GLAADs director of campaigns and rapid response, remained skeptical of the companys latest pledge.

If Chick-Fil-A is serious about their pledge to stop holding hands with divisive anti-LGBTQ activists, then further transparency is needed regarding their deep ties to organizations like Focus on the Family, which exist purely to harm LGBTQ people and families\" @AndersonDrew https://t.co/0OXfScv1z6

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If Chick-Fil-A is serious about their pledge to stop holding hands with divisive anti-LGBTQ activists, then further transparency is needed regarding their deep ties to organizations like Focus on the Family, which exist purely to harm LGBTQ people and families" @AndersonDrew https://t.co/0OXfScv1z6

GLAAD (@glaad) November 18, 2019

Chick-fil-A investors, employees, and customers can greet todays announcement with cautious optimism, Anderson said in an emailed statement, but should remember that similar press statements were previously proven to be empty.

He continued: In addition to refraining from financially supporting anti-LGBTQ organizations, Chick-fil-A still lacks policies to ensure safe workplaces for LGBTQ employees and should unequivocally speak out against the anti-LGBTQ reputation that their brand represents.

UPDATE Nov. 19: The Salvation Army told HuffPost in an email that they were saddened to learn that a corporate partner has felt it necessary to divert funding to other hunger, education and homelessness organizations areas in which The Salvation Army, as the largest social services provider in the world, is already fully committed.

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