The 2nd annual CLIO Sports Awards ceremony took place Wednesday night at Cipriani 42nd Street in New York City, paying special tribute to the late ESPN anchor Stuart Scott and honoring the year's best sports advertising and marketing.
CBS Sports Radio's Tiki Barber, a former New York Giants running back, hosted the dinner. Noah Galloway, a U.S. Army veteran, "Dancing with the Stars" finalist and athlete, also made a special appearance. The event's media partners and sponsors included AdWeek, USA Today Sports, The Hollywood Reporter, OFFSITE and Phoenix.
Host Tiki Barber speaks to reporters on the red carpet prior to the awards ceremony.
The event was held at Cipriani 42nd Street in New York City.
The wide range of emotions in each commercial is what made this year's winning ads so successful, an upbeat Barber told The Huffington Post prior to the dinner.
"The stories are really powerful," Barber said. "The messages they try to send are poignant. Some of them are emotional, some of them are hilarious -- and that's what sports is all about."
The 2015 Grand CLIO Sports Award for film went to TWBA/Chiat/Day for their "Made in NY" Gatorade commercial featuring Derek Jeter.
Other big winners included R/GAs The Pursuit for Equinox; Forsman & Bodenfors' "805 Million Names" for the United Nations World Food Programme; and Venables Bell & Partners' "Bacon" spot for Reebok.
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