I dont know how anyone could sit idly by right now and watch whats unfolding around us and not ask themselves, What more can I do to help? Hefner, 28, told HuffPost by email a day ahead of his announcement.

I believe California and the United States need new leaders with bold and innovative ideas to step forward and participate in manifesting a government that works more effectively and smarter, he added. I have the experience, leadership, and creativity to help in that pursuit.

Hefner said hell campaign for the 30th District seat currently held by Democrat Holly Mitchell, who is running for Los Angeles supervisor in this years election. The district includes part of LA.