Calgary #CurlPower Hashtag Encourages Women To Put Down The Flat Iron & Embrace Their Curly Hair | HuffPost Life - Action.News ABC Action News WestNet-HD Weather Traffic

Earlier this week, Dove debuted a video entitled "Love Your Curls ." The heart-warming campaign inspires young girls to be confident and proud of their natural hair, which ultimately sparked the "Today" show's week-long series, #CurlPower .

The network asked viewers to share photos of their "lovely locks," invited experts to talk hair maintenance and challenged women to stop straightening their curls. The social media call-out was successful in gathering reactions and images from women on Twitter who were rocking their naturally curly hair.

Scroll down and check out these gorgeous girls and women with #CurlPower.

Could my hair get any bigger? Ehhh I kind of like it #CurlPower pic.twitter.com/L54l2bbdnS
phylis (@DiaJones3) January 22, 2015

#curlpower #curly My hair curly it will look short. Then I wrap it and boom a pretty bob! #washngo #DAREALIZTHKCHK pic.twitter.com/dFIOVy0KWC
PineWife (@DAREALIZTHKCHK) January 23, 2015

dove love your curls Curly Hair Hair Products curly-hair-products Style

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