Following an order from new management to make sports content the sole focus of the site, Deadspin protested on Tuesday by posting a series of old and new stories on a range of other topics.
At least one top employee was promptly fired, worsening already-volatile relations between G/O Media formerly Gizmodo Media Group and its staff.
Deadspin has historically focused on sports content, but also frequently covers media, politics and culture. On Monday, G/O Media Editorial Director Paul Maidment issued a mandate to Deadspin employees, obtained by The Daily Beast , that they could no longer publish any content not directly related to sports.
To create as much great sports journalism as we can requires a 100% focus of our resources on sports. And it will be the sole focus, Maidment said in the memo. Deadspin will write only about sports and that which is relevant to sports in some way.
He added: Where such subjects touch on sports, they are fair game for Deadspin. Where they do not, they are not. We have plenty of other sites that write about politics, pop culture, the arts, and the rest, and theyre the appropriate place for such work.
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G/O was formed earlier this year when Great Hill Partners, a private equity firm, purchased the Gizmodo Media Group from Univision and rebranded it. Univision had formed Gizmodo Media Group after acquiring Gawker Media, which filed for bankruptcy proceedings in the wake of a lawsuit secretly funded by billionaire Peter Thiel .
The new company oversees Deadspin, Gizmodo, Jezebel, Lifehacker, and a number of former Gawker Media sites.
Deadspin staffers protested Maidments mandate on Tuesday by filling its front page with a host of old and new stories not related to sports. Among them was an August editorial by former Deadspin Editor-in-Chief Megan Greenwell, who said staff members have clashed with the new managements stick to sports edict from the start.
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The numbers apparently do not matter to my ostensibly numbers-obsessed bosses, for reasons I cant quite understand, Greenwell wrote. When I have told them that the data show that non-sports content brings more traffic and more revenue opportunities, I have been ignored.
These clashes have cost the company several of its top employees, including Greenwell, whose last day at Deadspin was the same day her editorial ran.
They have driven out several senior managersmost of them women, myself includedby undermining us and condescending to us at every turn, she wrote. Among the people Great Hill Partners has fired and driven out of the company and treated like children are people who have been responsible for creating and sustaining a successful digital media business for over a decade.
Barry Petchesky, who has been at Deadspin for over a decade and who took over as interim editor-in-chief after Greenwell left, said Tuesday he was fired from the company for not sticking to sports.
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Hi! Ive just been fired from Deadspin for not sticking to sports.
Barry Petchesky (@barry) October 29, 2019","type":"rich","meta":{"author":"Barry Petchesky","author_url":"https://twitter.com/barry","cache_age":86400,"description":"Hi! Ive just been fired from Deadspin for not sticking to sports. 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Acquisitions","slug":"mergers-and-acquisitions","links":{"relativeLink":"topic/mergers-and-acquisitions","permalink":"https://action.news/topic/mergers-and-acquisitions","mobileWebLink":"https://action.news/topic/mergers-and-acquisitions"},"relegenceSubjectId":981165,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Mergers and Acquisitions","slug":"mergers-and-acquisitions","overridesSectionLabel":false},"url":"https://action.news/impact/topic/mergers-and-acquisitions"},{"name":"deadspin","slug":"deadspin","links":{"relativeLink":"topic/deadspin","permalink":"https://action.news/topic/deadspin","mobileWebLink":"https://action.news/topic/deadspin"},"url":"https://action.news/topic/deadspin"},{"name":"Gizmodo Media Group","slug":"gizmodo-media-group","links":{"relativeLink":"topic/gizmodo-media-group","permalink":"https://action.news/topic/gizmodo-media-group","mobileWebLink":"https://action.news/topic/gizmodo-media-group"},"url":"https://action.news/topic/gizmodo-media-group"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Hi! Ive just been fired from Deadspin for not sticking to sports.
Barry Petchesky (@barry) October 29, 2019
G/O Media has fired Deadspin's longest-serving full-time employee, who wrote nearly 20,000 posts for the site over ten years. https://t.co/D6aLDc2xeq
Timothy Burke (@bubbaprog) October 29, 2019","type":"rich","meta":{"author":"Timothy Burke","author_url":"https://twitter.com/bubbaprog","cache_age":86400,"description":"G/O Media has fired Deadspin's longest-serving full-time employee, who wrote nearly 20,000 posts for the site over ten years. https://t.co/D6aLDc2xeq Timothy Burke (@bubbaprog) October 29, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","title":"Timothy Burke on 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Acquisitions","slug":"mergers-and-acquisitions","links":{"relativeLink":"topic/mergers-and-acquisitions","permalink":"https://action.news/topic/mergers-and-acquisitions","mobileWebLink":"https://action.news/topic/mergers-and-acquisitions"},"relegenceSubjectId":981165,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Mergers and Acquisitions","slug":"mergers-and-acquisitions","overridesSectionLabel":false},"url":"https://action.news/impact/topic/mergers-and-acquisitions"},{"name":"deadspin","slug":"deadspin","links":{"relativeLink":"topic/deadspin","permalink":"https://action.news/topic/deadspin","mobileWebLink":"https://action.news/topic/deadspin"},"url":"https://action.news/topic/deadspin"},{"name":"Gizmodo Media Group","slug":"gizmodo-media-group","links":{"relativeLink":"topic/gizmodo-media-group","permalink":"https://action.news/topic/gizmodo-media-group","mobileWebLink":"https://action.news/topic/gizmodo-media-group"},"url":"https://action.news/topic/gizmodo-media-group"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">G/O Media has fired Deadspin's longest-serving full-time employee, who wrote nearly 20,000 posts for the site over ten years. https://t.co/D6aLDc2xeq
Timothy Burke (@bubbaprog) October 29, 2019
The sites union, organized under the Writers Guild of America, East, tweeted in response to Petcheskys termination on Tuesday that this will not stand. (WGA East also represents the HuffPost Union.)
Earlier today, @JimSpanfeller, CEO of G/O Media, fired our colleague and longtime Deadspin Deputy Editor Barry Petchesky. This will not stand. We will have updates soon.
GMG Union (@gmgunion) October 29, 2019","type":"rich","meta":{"author":"GMG Union","author_url":"https://twitter.com/gmgunion","cache_age":86400,"description":"Earlier today, @JimSpanfeller, CEO of G/O Media, fired our colleague and longtime Deadspin Deputy Editor Barry Petchesky. This will not stand. We will have updates soon. 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Acquisitions","slug":"mergers-and-acquisitions","links":{"relativeLink":"topic/mergers-and-acquisitions","permalink":"https://action.news/topic/mergers-and-acquisitions","mobileWebLink":"https://action.news/topic/mergers-and-acquisitions"},"relegenceSubjectId":981165,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Mergers and Acquisitions","slug":"mergers-and-acquisitions","overridesSectionLabel":false},"url":"https://action.news/impact/topic/mergers-and-acquisitions"},{"name":"deadspin","slug":"deadspin","links":{"relativeLink":"topic/deadspin","permalink":"https://action.news/topic/deadspin","mobileWebLink":"https://action.news/topic/deadspin"},"url":"https://action.news/topic/deadspin"},{"name":"Gizmodo Media Group","slug":"gizmodo-media-group","links":{"relativeLink":"topic/gizmodo-media-group","permalink":"https://action.news/topic/gizmodo-media-group","mobileWebLink":"https://action.news/topic/gizmodo-media-group"},"url":"https://action.news/topic/gizmodo-media-group"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Earlier today, @JimSpanfeller , CEO of G/O Media, fired our colleague and longtime Deadspin Deputy Editor Barry Petchesky. This will not stand. We will have updates soon.
GMG Union (@gmgunion) October 29, 2019
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Maidment responded to the backlash over the stick to sports mandate by saying he was sorry some staffers dont agree with that editorial direction.
We believe that Deadspin reporters and editors should go after every conceivable story as long as it has something to do with sports, he said in a statement, according to CNN Media reporter Kerry Flynn. We are sorry that some on the Deadspin staff dont agree with that editorial direction and refuse to work within that incredibly broad mandate.
Statement from G/O Media editorial director Paul Maidment on the backlash from Deadspin staffers, which led to the firing of deputy editor Barry Petchesky pic.twitter.com/qVywhOFTKK
Kerry Flynn (@kerrymflynn) October 29, 2019","type":"rich","meta":{"author":"Kerry Flynn ","author_url":"https://twitter.com/kerrymflynn","cache_age":86400,"description":"Statement from G/O Media editorial director Paul Maidment on the backlash from Deadspin staffers, which led to the firing of deputy editor Barry Petchesky pic.twitter.com/qVywhOFTKK Kerry Flynn (@kerrymflynn) October 29, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true}},"provider_name":"Twitter","thumbnail_height":990,"thumbnail_url":"https://pbs.twimg.com/media/EIELhWLX4AEwD6m.jpg:large","thumbnail_width":1124,"title":"Kerry Flynn on 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Acquisitions","slug":"mergers-and-acquisitions","links":{"relativeLink":"topic/mergers-and-acquisitions","permalink":"https://action.news/topic/mergers-and-acquisitions","mobileWebLink":"https://action.news/topic/mergers-and-acquisitions"},"relegenceSubjectId":981165,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Mergers and Acquisitions","slug":"mergers-and-acquisitions","overridesSectionLabel":false},"url":"https://action.news/impact/topic/mergers-and-acquisitions"},{"name":"deadspin","slug":"deadspin","links":{"relativeLink":"topic/deadspin","permalink":"https://action.news/topic/deadspin","mobileWebLink":"https://action.news/topic/deadspin"},"url":"https://action.news/topic/deadspin"},{"name":"Gizmodo Media Group","slug":"gizmodo-media-group","links":{"relativeLink":"topic/gizmodo-media-group","permalink":"https://action.news/topic/gizmodo-media-group","mobileWebLink":"https://action.news/topic/gizmodo-media-group"},"url":"https://action.news/topic/gizmodo-media-group"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Statement from G/O Media editorial director Paul Maidment on the backlash from Deadspin staffers, which led to the firing of deputy editor Barry Petchesky pic.twitter.com/qVywhOFTKK
Kerry Flynn (@kerrymflynn) October 29, 2019
Some G/O employees have also recently spoken out about a massive new advertising deal that has filled Deadspin and its sister sites with auto-play videos. Deadspin published an article on Monday that said staff members were upset with the current state of our sites user experience and noted that they dont control the ad experience on the site.
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The post was taken down later on Monday. Petchesky tweeted that management had deleted the article in clear violation of the unions collective bargaining agreement.
Management has unilaterally deleted these posts from every site in the network, in a clear violation of our CBA. https://t.co/uMAekdbjRE
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Acquisitions","slug":"mergers-and-acquisitions","links":{"relativeLink":"topic/mergers-and-acquisitions","permalink":"https://action.news/topic/mergers-and-acquisitions","mobileWebLink":"https://action.news/topic/mergers-and-acquisitions"},"relegenceSubjectId":981165,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Mergers and Acquisitions","slug":"mergers-and-acquisitions","overridesSectionLabel":false},"url":"https://action.news/impact/topic/mergers-and-acquisitions"},{"name":"deadspin","slug":"deadspin","links":{"relativeLink":"topic/deadspin","permalink":"https://action.news/topic/deadspin","mobileWebLink":"https://action.news/topic/deadspin"},"url":"https://action.news/topic/deadspin"},{"name":"Gizmodo Media Group","slug":"gizmodo-media-group","links":{"relativeLink":"topic/gizmodo-media-group","permalink":"https://action.news/topic/gizmodo-media-group","mobileWebLink":"https://action.news/topic/gizmodo-media-group"},"url":"https://action.news/topic/gizmodo-media-group"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Management has unilaterally deleted these posts from every site in the network, in a clear violation of our CBA. https://t.co/uMAekdbjRE
Barry Petchesky (@barry) October 28, 2019
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