Massachusetts Sen. Elizabeth Warren s presidential campaign is set to begin a major advertising blitz, spending at least $10 million in the first four states to vote in the 2020 Democratic primary .
The campaign also plans to begin hiring staff in primary states that vote in March, including on all-important Super Tuesday . Building operations in the March states is crucial three-fifths of the Democratic delegates will be awarded by the end of 2020s third month.
The new spending, announced in a memo to supporters from campaign manager Roger Lau, shows how Warren plans to continue the momentum thats elevated her into the top tier of primary contenders, alongside Vermont Sen. Bernie Sanders and former Vice President Joe Biden. The size of the advertising buy also highlights how Warren has been able to continue raising gobs of cash after deciding to stop attending high-dollar fundraising.
Our biggest expense as a campaign is our staff, but as the campaign heats up, it will be on media to reach potential voters, Lau wrote in his email. Because were 100% grassroots funded, weve built our team to spend your dollars as effectively as possible to help deliver victory.
Lau said the ad buy will mostly be on digital platforms rather than traditional broadcast television, and the campaign will produce the ads in-house rather than using a traditional media consultant.
Advertisement
Take any of our big problems: Health care, climate change, gun violence. Corruption is at the root of why our government wont act, Warren says in a 15-second ad as President Donald Trump and former House Speaker Paul Ryan appear onscreen. Im Elizabeth Warren. I know whats wrong, I know how to fix it and Ill fight to get it done.
The Warren campaign also released a 60-second ad highlighting her roots in Oklahoma and the hollowing out of the American middle class, and a 30-second ad highlighting her work to create the Consumer Financial Protection Bureau and defeat former GOP Sen. Scott Brown.
","type":"video","meta":{"author":"Elizabeth Warren","author_url":"https://www.youtube.com/channel/UCrj-0FxK19tgUR2EbHkBBGg","cache_age":86400,"options":{"_end":{"label":"End on","placeholder":"ex.: 11, 1m10s","value":""},"_start":{"label":"Start from","placeholder":"ex.: 11, 1m10s","value":""},"click_to_play":{"label":"Hold load & play until clicked","value":false}},"provider_name":"YouTube","thumbnail_height":480,"thumbnail_url":"https://i.ytimg.com/vi/qR5zxAp96k4/sddefault.jpg","thumbnail_width":640,"title":"Not Too Hard (Warren for President Campaign Ad)","type":"video","url":"https://action.news/watch?v=qR5zxAp96k4","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":false,"entryId":"5d8a2672e4b0c2a85cb1a24c","entryPermalink":"https://action.news/entry/elizabeth-warren-strategy_n_5d8a2672e4b0c2a85cb1a24c","entryTagsList":"2020-election,elizabeth-warren,democratic-primary,super-tuesday,ad-buy","sectionSlug":"politics","deptSlug":"politics-news","sectionRedirectUrl":null,"subcategories":"","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.politics","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"https://img.connatix.com/1eb299d7-075c-4008-a565-5cfbcdc48bbb/1_th.jpg?crop=480:270,smart&width=480&height=270&format=jpeg&quality=60&fit=crop","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":7},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":1},"buzzfeedTracking":{"context_page_id":"5d8a2672e4b0c2a85cb1a24c","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"2020 election","slug":"2020-election","links":{"relativeLink":"topic/2020-election","permalink":"https://action.news/topic/2020-election","mobileWebLink":"https://action.news/topic/2020-election"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Politics","slug":"politics"},"topic":{"title":"2020 Election","slug":"2020-election","overridesSectionLabel":false},"url":"https://action.news/news/topic/2020-election"},{"name":"Elizabeth Warren","slug":"elizabeth-warren","links":{"relativeLink":"topic/elizabeth-warren","permalink":"https://action.news/topic/elizabeth-warren","mobileWebLink":"https://action.news/topic/elizabeth-warren"},"relegenceId":3584437,"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Politics","slug":"politics"},"topic":{"title":"Elizabeth Warren","slug":"elizabeth-warren","overridesSectionLabel":false},"url":"https://action.news/news/topic/elizabeth-warren"},{"name":"Democratic Primary","slug":"democratic-primary","links":{"relativeLink":"topic/democratic-primary","permalink":"https://action.news/topic/democratic-primary","mobileWebLink":"https://action.news/topic/democratic-primary"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Politics","slug":"politics"},"topic":{"title":"Democratic Primary","slug":"democratic-primary","overridesSectionLabel":false},"url":"https://action.news/news/topic/democratic-primary"},{"name":"super tuesday","slug":"super-tuesday","links":{"relativeLink":"topic/super-tuesday","permalink":"https://action.news/topic/super-tuesday","mobileWebLink":"https://action.news/topic/super-tuesday"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Politics","slug":"politics"},"topic":{"title":"Super Tuesday","slug":"super-tuesday","overridesSectionLabel":false},"url":"https://action.news/news/topic/super-tuesday"},{"name":"ad buy","slug":"ad-buy","links":{"relativeLink":"topic/ad-buy","permalink":"https://action.news/topic/ad-buy","mobileWebLink":"https://action.news/topic/ad-buy"},"url":"https://action.news/topic/ad-buy"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">
_(720p).jpg)
 OFFICIAL HD MUSIC VIDEO.jpg)
.jpg)
