The Billboard Music Awards took an experimental, digital-only approach to its ceremony this year, and fans are asking organizers to never do it again .
The awards show which has aired on various networks over the years, including Fox, ABC and NBC eschewed a traditional broadcast or livestream on Sunday, instead sharing clips of performances and artists wins via Billboards website and social media channels.
The BBMAs billed the ceremony as a reimagined award show concept to entertain fans with music and exclusive content, according to a press release.
Rather than taking place in a single venue, performances and acceptance speeches occurred in a variety of global locations, in the midst of sold-out tours, and in custom venues, organizers said.
Critics on X, formerly Twitter, werent happy with the changes, pointing to the lack of a livestream as well as technical difficulties with the videos on Billboards website.
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Please never do awards like this again if there's nowhere to watch
() (@ragdolluwu) November 20, 2023","type":"rich","meta":{"author":" ()","author_url":"https://twitter.com/ragdolluwu","cache_age":86400,"description":"Please never do awards like this again if there's nowhere to watch () (@ragdolluwu) November 20, 2023\n\n","options":{"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":" () on Twitter / 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music awards","slug":"billboard-music-awards","links":{"relativeLink":"topic/billboard-music-awards","permalink":"https://action.news/topic/billboard-music-awards","mobileWebLink":"https://action.news/topic/billboard-music-awards"},"url":"https://action.news/topic/billboard-music-awards"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false}">Please never do awards like this again if there's nowhere to watch
() (@ragdolluwu) November 20, 2023
This is REALLY embarrassing for the @BBMAs and @billboard.
Blake DSM (@blake_dsm) November 20, 2023","type":"rich","meta":{"author":"Blake DSM","author_url":"https://twitter.com/blake_dsm","cache_age":86400,"description":"This is REALLY embarrassing for the @BBMAs and @billboard. 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Blake DSM (@blake_dsm) November 20, 2023
GIRL WE CANT WATCH
(@petrasmatique) November 20, 2023","type":"rich","meta":{"author":" ","author_url":"https://twitter.com/petrasmatique","cache_age":86400,"description":"GIRL WE CANT WATCH (@petrasmatique) November 20, 2023\n\n","options":{"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":" on Twitter / 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nment","slug":"entertainment"},"topic":{"title":"Music","slug":"music","overridesSectionLabel":false},"url":"https://action.news/entertainment/topic/music"},{"name":"billboard music awards","slug":"billboard-music-awards","links":{"relativeLink":"topic/billboard-music-awards","permalink":"https://action.news/topic/billboard-music-awards","mobileWebLink":"https://action.news/topic/billboard-music-awards"},"url":"https://action.news/topic/billboard-music-awards"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false}">GIRL WE CANT WATCH
(@petrasmatique) November 20, 2023
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CAN YOU GUYS FIX THE FREAKING LINK?? everyone is replying saying we cant watch because the link is broken and you guys are just ignoring and tweeting show updates as if anyone can actually see whats going on.
- amity - (@needyynasa) November 20, 2023","type":"rich","meta":{"author":"- amity -","author_url":"https://twitter.com/needyynasa","cache_age":86400,"description":"CAN YOU GUYS FIX THE FREAKING LINK?? everyone is replying saying we cant watch because the link is broken and you guys are just ignoring and tweeting show updates as if anyone can actually see whats going on. - amity - (@needyynasa) November 20, 2023\n\n","options":{"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"- amity - on Twitter / 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- amity - (@needyynasa) November 20, 2023
we wanted a livestream not whatever this is
ryder (@youhadmeforamin) November 20, 2023","type":"rich","meta":{"author":"ryder ","author_url":"https://twitter.com/youhadmeforamin","cache_age":86400,"description":"we wanted a livestream not whatever this is ryder (@youhadmeforamin) November 20, 2023\n\n","options":{"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"ryder on Twitter / 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ryder (@youhadmeforamin) November 20, 2023
bbmas please dear god have a live show next year this is so awful
elaina (@neomufelix) November 20, 2023","type":"rich","meta":{"author":"elaina ","author_url":"https://twitter.com/neomufelix","cache_age":86400,"description":"bbmas please dear god have a live show next year this is so awful elaina (@neomufelix) November 20, 2023\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"elaina on Twitter / 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elaina (@neomufelix) November 20, 2023
A spokesperson for Dick Clark Productions, the producer behind the ceremony, referred HuffPost to a Billboard.com Q&A when asked how organizers decided on the format.
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When conceptualizing a newly reimagined BBMAs, it was important for us to put the artists and fans first, leaning into the existing viewing habits of todays audience to create an awards show that speaks to a new generation, said Maddy Mesevage, Dick Clark Productions senior vice president of marketing.
Similar to how music consumption has shifted, with 85% of music consumed digitally, how fans engage with their favorite artists and view content has also shifted, Mesevage said. So this year, the BBMAs is meeting fans everywhere they are, and everywhere they already consume music and content.
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You can check out more from the Q&A here.
A source close to the show noted that a brief glitch occurred on Billboards website due to overwhelming demand.
The site, which hosts videos from the ceremony, was unable to load clips for some Google Chrome users as of late Sunday night.
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Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.
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