When most people think of influencers, they picture sponsored grid posts and stories on Instagram. We all know that influencers make money from sponsored grid posts and Instagram stories , but what about good old-fashioned bloggers? Are they still bringing in money for their content?

And now that the coronavirus pandemic has changed the landscape of digital influencing, how has the blogging world changed?

Even though traditional blogging may not be as popular as it was a decade ago, its still an extremely lucrative way for influencers and content creators to make money sometimes even more so than sponsored content on Instagram.

Mackenzie Newcomb is an influencer marketing manager for Traackr who works with brands to provide data on how much the brand should pay influencers, based on the quality of their audience. Newcomb also worked directly with influencers in past roles.

From my experience working at a gourmet food company, most Instagram influencers asked for $1k-$2k per every 100k followers they had. There would be variations, for those who had extremely good engagement or outstanding photography skills that could be leveraged for marketing resources, Newcomb said. I found that blog posts almost always paid 50% to 100% more than standard in-feed posts, due to the amount of labor.

Because blog posts almost always require more copy and more images than Instagram posts, blogs offer influencers an opportunity to bump up the overall rate for a collaboration. And blog posts rarely exist on their own usually, a blog post is part of a collaboration that includes an Instagram grid post or story, as well. Unlike Instagram content, though, blog posts also come with the opportunity to attract a large audience through SEO. And unlike follower counts , organic SEO traffic is much harder to fake.

So exactly what goes into a sponsored blog post? And how much money are content creators making from them? We spoke to five influencers and bloggers with audiences of all sizes to find out how things worked both pre-coronavirus and now, after things have started to change.

The influencers below didnt name the brands that paid them for their work.

Paris S. Chanel (@thebirthofparisc , The Rebirth of Paris C )