For Teen Vogue , by Alyssa Hardy .
Justin Bieber, Selena Gomez, Zayn Malik, Jay-Z and more.
Beyonces tour merch reveal yesterday had us thinking about just how far weve come since the days of stale t-shirts with an artists face and a list of venues on it. As Business of Fashion reports, several musicians and record labels are starting to use tour merchandise as a major part of their marketing and sales strategy. Now, the clothing is almost as covetable as the albums and concert tickets themselves.
Tour merch used to be reserved for super fans clamoring to get an item that could someday be a relic of our culture. Todays concertgoers are shopping tour merch because its stylish. Take Selena Gomezs sports bras with Calvin Klein-inspired logo bands, or the Boycott Beyonc t-shirts that trended on Twitter last night. And when Kanye West launched the Life of Pablo pop-up store in New York City, people lined up around the corner for a chance to snag one of the coveted shirts.
With all the epic concerts happening in the next few months, you could build an entire wardrobe out of this summers tour merchandise alone. Click through the slideshow to see when and where you can get your hands on tour merch from todays hottest artists.
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