Vice President Kamala Harris may not have clinched the Democratic presidential nomination yet, but an endorsement from this summers viral pop sensation could help her seal the deal with young voters.
Support from the left-wing political world was swift after President Joe Biden announced he was dropping out of the 2024 presidential race on Sunday, but excitement about a potential Harris ticket appeared to reach a fever pitch when English singer Charli XCX weighed in online that evening.
Vouching for Harris with a reference to her latest studio album, Brat, the 365 singer took to X, formerly Twitter, to tell her 3.6 million followers, Kamala IS brat.
The tweet had reached over 30 million people by Monday afternoon.
Though the shout-out may have seemed snide to the uninitiated, dubbing Harris a brat was as strong an endorsement as ever for those in the know.
kamala IS brat
Charli (@charli_xcx) July 22, 2024","type":"rich","meta":{"author":"Charli","author_url":"https://twitter.com/charli_xcx","cache_age":86400,"description":"kamala IS brat Charli (@charli_xcx) July 22, 2024\n\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Charli on Twitter / 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Charli (@charli_xcx) July 22, 2024
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The amount this single tweet may have just done for the youth vote is not insignificant. https://t.co/VyQQVZnKmE
David Hogg (@davidhogg111) July 22, 2024","type":"rich","meta":{"author":"David Hogg ","author_url":"https://twitter.com/davidhogg111","cache_age":86400,"description":"The amount this single tweet may have just done for the youth vote is not insignificant. https://t.co/VyQQVZnKmE David Hogg (@davidhogg111) July 22, 2024\n\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"David Hogg on Twitter / 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David Hogg (@davidhogg111) July 22, 2024
Parts of the internet have been saturated with Brat references since the album came out in June, leading many to christen the season Brat Summer.
Political insiders who understood the reference used their platforms to stress how much sway Charlis co-sign could have with young voters, who were feeling largely disaffected by the Biden vs. Donald Trump rematch.
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When Gen-Z activist David Hogg weighed in, he posted , The amount this single tweet may have just done for the youth vote is not insignificant.
Commentator Yashar Ali also chimed in, telling his followers, This is major.
This is major https://t.co/b5Auj4ePR0
Yashar Ali (@yashar) July 22, 2024","type":"rich","meta":{"author":"Yashar Ali ","author_url":"https://twitter.com/yashar","cache_age":86400,"description":"This is major https://t.co/b5Auj4ePR0 Yashar Ali (@yashar) July 22, 2024\n\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Yashar Ali on Twitter / 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z","slug":"gen-z","links":{"relativeLink":"topic/gen-z","permalink":"https://action.news/topic/gen-z","mobileWebLink":"https://action.news/topic/gen-z"},"department":{"name":"Entertainment","slug":"entertainment"},"section":{"title":"Culture & Arts","slug":"arts"},"topic":{"title":"Generation Z","slug":"generation-z","overridesSectionLabel":false},"url":"https://action.news/entertainment/topic/generation-z"},{"name":"charli xcx","slug":"charli-xcx","links":{"relativeLink":"topic/charli-xcx","permalink":"https://action.news/topic/charli-xcx","mobileWebLink":"https://action.news/topic/charli-xcx"},"url":"https://action.news/topic/charli-xcx"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false}">This is major https://t.co/b5Auj4ePR0
Yashar Ali (@yashar) July 22, 2024
Team Harris eagerly embraced the endorsement on social media, changing the banner on her X account to mimic the minimal text on Brats slime green album cover.
The campaigns account promptly followed the singer, who is known for her party-girl persona.
Though many were buzzing over Charlis apparent endorsement, others were simply dumbfounded by the online discourse.
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I do not understand this even one little bit but I am receiving indications that it is good, former Barack Obama staffer Patrick Dillon posted.
Absolutely LIVING for the fact that some gen z digital staffers clearly had to explain the importance of this specific shade of lime green to a bunch of ops today pic.twitter.com/XtYo6amAaG
katya (@EhresmanKatya) July 22, 2024","type":"rich","meta":{"author":"katya","author_url":"https://twitter.com/EhresmanKatya","cache_age":86400,"description":"Absolutely LIVING for the fact that some gen z digital staffers clearly had to explain the importance of this specific shade of lime green to a bunch of ops today pic.twitter.com/XtYo6amAaG katya (@EhresmanKatya) July 22, 2024\n\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"katya on Twitter / 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katya (@EhresmanKatya) July 22, 2024
I do not understand this even one little bit but I am receiving indications that it is good https://t.co/y4TnEw6ktJ
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Patrick Dillon (@mpdillon) July 22, 2024
Asking the tough questions, The Bulwarks Sarah Longwell simply wondered, What is Brat?
See some of the best memes and reactions below:
What is Brat?
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Sarah Longwell (@SarahLongwell25) July 22, 2024
Advertisement
this is canonically part of brat summer btw
Bhald Bhaddie (@teejslipko) July 21, 2024","type":"rich","meta":{"author":"Bhald Bhaddie","author_url":"https://twitter.com/teejslipko","cache_age":86400,"description":"this is canonically part of brat summer btw Bhald Bhaddie (@teejslipko) July 21, 2024\n\n\n","options":{"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Bhald Bhaddie on Twitter / 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Bhald Bhaddie (@teejslipko) July 21, 2024
this tweet is worth more than biden's endorsement https://t.co/dc6jUkX7P2
emma (@ihateinhaler) July 22, 2024","type":"rich","meta":{"author":"emma","author_url":"https://twitter.com/ihateinhaler","cache_age":86400,"description":"this tweet is worth more than biden's endorsement https://t.co/dc6jUkX7P2 emma (@ihateinhaler) July 22, 2024\n\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"emma on Twitter / 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emma (@ihateinhaler) July 22, 2024
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