LeBron James has taken aim at H&M over the clothing retailers racist online shopping ad.

The Cleveland Cavaliers star used Instagram on Monday to call out the company for advertising on its e-commerce site in the U.K. showing a black child model wearing a hoodie that reads, Coolest Monkey In The Jungle.

U got us all wrong! And we aint going for it! Straight up! James wrote in his caption for an edited version of the H&M ad made by artist Chris Classic , who had superimposed crowns on the boys head and sweatshirt, and added the label: KING OF THE WORLD.