TOKYO (AP) Its all been very messy.

Were talking about Lionel Messi and Inter Miamis global tour of exhibition games where the main show has been Argentinas 2022 World Cup-winning captain.

The matches are about promotion and marketing , hoping to build a new brand by using stars like Messi and Uruguayan Luis Suarez. Instead, the tour is getting mostly bad PR, and results that have not been much better in matches that have stretched from El Salvador, through Dallas, into Saudi Arabia, and then Hong Kong on Sunday.

The next stop is Tokyos National Stadium on Wednesday against Vissel Kobe, and a wrap-up match on Feb. 16 in Florida against Newells Old Boys Messis boyhood club in Argentina, and the club that might be his final destination before retiring.