The Los Angeles Police Department has launched an investigation after a hiring ad for the force showed up on right-wing website Breitbart , which has a history of trafficking in hate-filled headlines and now serves as a bastion of pro-Trump coverage.
On Friday, Daily Beast Editor-in-Chief Noah Shachtman shared on Twitter a screenshot of the purported LAPD ad, which showed what appeared to be an image of a female officer and the tagline: Choose your future.
Uhhhh why is the LAPD running recruitment ads on Breitbart?! pic.twitter.com/9gr1hnmy4o
Noah Shachtman (@NoahShachtman) September 28, 2019","type":"rich","meta":{"author":"Noah Shachtman","author_url":"https://twitter.com/NoahShachtman","cache_age":86400,"description":"Uhhhh why is the LAPD running recruitment ads on Breitbart?! pic.twitter.com/9gr1hnmy4o Noah Shachtman (@NoahShachtman) September 28, 2019\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false}},"provider_name":"Twitter","thumbnail_height":2048,"thumbnail_url":"https://pbs.twimg.com/media/EFhFoTyWwAAUby-.jpg:large","thumbnail_width":1686,"title":"Noah Shachtman on Twitter","type":"rich","url":"https://twitter.com/NoahShachtman/status/1177767879229497349","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":false,"entryId":"5d90ed73e4b0019647aa480c","entryPermalink":"https://action.news/entry/los-angeles-police-department-recruitment-ad-breitbart_n_5d90ed73e4b0019647aa480c","entryTagsList":"twitter,breitbart-news,los-angeles-police-department,google-ads","sectionSlug":"media","deptSlug":"politics-news","sectionRedirectUrl":null,"subcategories":"us-news","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.media","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":6},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":0},"buzzfeedTracking":{"context_page_id":"5d90ed73e4b0019647aa480c","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"Twitter","slug":"twitter","links":{"relativeLink":"topic/twitter","permalink":"https://action.news/topic/twitter","mobileWebLink":"https://action.news/topic/twitter"},"relegenceId":3966039,"department":{"name":"Life","slug":"lifestyle"},"section":{"title":"Tech","slug":"technology"},"topic":{"title":"Twitter","slug":"twitter","overridesSectionLabel":false},"url":"https://action.news/life/topic/twitter"},{"name":"breitbart news","slug":"breitbart-news","links":{"relativeLink":"topic/breitbart-news","permalink":"https://action.news/topic/breitbart-news","mobileWebLink":"https://action.news/topic/breitbart-news"},"relegenceId":5133505,"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Breitbart News","slug":"breitbart-news","overridesSectionLabel":false},"url":"https://action.news/news/topic/breitbart-news"},{"name":"Los angeles police department","slug":"los-angeles-police-department","links":{"relativeLink":"topic/los-angeles-police-department","permalink":"https://action.news/topic/los-angeles-police-department","mobileWebLink":"https://action.news/topic/los-angeles-police-department"},"relegenceId":3502187,"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"U.S. News","slug":"us-news"},"topic":{"title":"Los Angeles","slug":"los-angeles","overridesSectionLabel":false},"url":"https://action.news/news/topic/los-angeles"},{"name":"Google Ads","slug":"google-ads","links":{"relativeLink":"topic/google-ads","permalink":"https://action.news/topic/google-ads","mobileWebLink":"https://action.news/topic/google-ads"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Google","slug":"google","overridesSectionLabel":false},"url":"https://action.news/news/topic/google"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">Uhhhh why is the LAPD running recruitment ads on Breitbart?! pic.twitter.com/9gr1hnmy4o
Noah Shachtman (@NoahShachtman) September 28, 2019
Addressing the ad in a pair of tweets Saturday, the LAPD assured the public that it celebrates diversity and embraces it within our ranks, and within the city we serve, raising concerns over its placement on a website that creates a negative juxtaposition to our core values.
We take matters like this very seriously, and have begun an initial inquiry into the matter and to determine its validity, as well as what future steps can and will be taken to avoid this situation occurring in the future, it added.
We take matters like this very seriously, and have begun an initial inquiry into the matter and to determine its validity, as well as what future steps can and will be taken to avoid this situation occurring in the future.
— LAPD HQ (@LAPDHQ) September 28, 2019
Commenting further on the matter Saturday morning, Chief Michel Moore said the LAPD neither bought nor acquired ad space on Breitbart. Neither did senior leadership within the citys personnel department, he added, noting that both departments were looking into whether it was a spoof or an effort to discredit the force.
No. LAPD did NOT purchase or otherwise acquire ad space on that website.
Senior leadership at LA City Personnel Department also relayed they did not authorize or pay for this ad either.
Both Depts s investigating whether spoof/other effort to discredit LAPD https://t.co/46jn7DPtZt
No. LAPD did NOT purchase or otherwise acquire ad space on that website.
Chief Michel Moore (@LAPDChiefMoore) September 28, 2019
Senior leadership at LA City Personnel Department also relayed they did not authorize or pay for this ad either.
Both Depts s investigating whether spoof/other effort to discredit LAPD https://t.co/46jn7DPtZt
The LAPDs recruitment account on Twitter said later Saturday that ads had been purchased through Google and ended up on sites that do not reflect the Citys values through automatic placement.
It said it had since stopped its Google ads so it could reexamine our ad filters and take all necessary steps to ensure tighter control of ad settings.
In a statement to the Los Angeles Times, Breitbart spokeswoman Elizabeth Moore called the outlet one of the most pro-police, pro-law-enforcement news organizations in America with strong readership among the rank-and-file in the LAPD.
Support Free Journalism
Consider supporting HuffPost starting at $2 to help us provide free, quality journalism that puts people first.
Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.
We have been cited by the New York Times Magazine as having one of the most diverse news rooms in the nation, with a history of promoting women and minorities into leadership positions, Moore said.
Breitbart did not immediately respond to HuffPosts request for comment.
CORRECTION: A previous version of this article misidentified the author of the New York Times Magazine article as a former Breitbart employee. He is not, and we regret the error.
Support Free Journalism
Consider supporting HuffPost starting at $2 to help us provide free, quality journalism that puts people first.
Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.
_(720p).jpg)
 OFFICIAL HD MUSIC VIDEO.jpg)
.jpg)
