Marc Jacobs stripped down to be the face and body of his new men's fragrance Bang, WWD reports . In the print ad, the designer lies naked on a silver Mylar bed, with a strategically-placed, over-sized bottle of the scent, revealing his muscles and multiple tattoos.

"Once I agreed to be the model, I couldn't see what I would wear to express this. We tried it with clothes, but it didn't work. Then Juergen [Teller, who shot the campaign] had the idea for the silver Mylar, and it all came together," Jacobs said.

Posing nude was Robert Duffy's idea (surprise, surprise! ) but not all markets will see the full version of the ad. The "Midwestern" image is cropped at the shoulders and the Middle East ad is just a picture of the bottle.