Now a Karen is featured in M&Ms Super Bowl commercial , which dropped Wednesday on YouTube. (Watch it below.)
The brand candy-coated its social commentary. But the mere fact that one of the emerging definitions for white privilege made it into a reported $5.5 million ad is noteworthy.
The spot sets out to prove that M&Ms can improve any awkward situation, covering encounters like airline seat-pushing and baby gender reveals gone bad.
Then comes an exchange between two white women in an apartment lobby.
Sorry I called you Karen, one them says, handing the other a bag of M&Ms. Thats my name, Karen responds. Sorry your name is Karen, the woman says, handing her another bag of the treats.
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Of course, a previous attempt to pitch a product as a peacemaker didnt go over so well. Remember Kendall Jenners Pepsi ad ?
Be warned, Karens. The M&Ms ad is scheduled to air during the first commercial break after kickoff on Sunday.
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