When Italian luxury fashion brand Moschino unveiled its Spring 2017 line, creative director Jeremy Scott paid playful homage to prescription drugs . The collection, dubbed Just Say MoschiNO in reference to the famous anti-drug campaign of the 1980s, is rife with pharmaceutical imagery.

Shoppers can snag a prescription bottle iPhone cover for $95 at Saks , or a pill pack purse for $795 at Selfridges . The invitation to Moschinos Milan Fashion Week show was a pill bottle filled with candy.

While the collection may be a fashion darling , its anything but edgy to Minneapolis-based drug and alcohol counselor Randy Anderson. Anderson was on social media on October 1 when he first came across the designs.

My first reaction was shock, Anderson told The Huffington Post. I think it glamorizes taking pills.