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In the age of the streaming wars, the news that Netflix suffered its first subscriber loss in a decade prompted questions about whats next for the company and the other players in the market.

HuffPost looked at Netflixs response and talked to experts in the industry to answer some of those queries.

Why did Netflix lose subscribers?

Netflix, which is still the top player in the industry at least for now with almost 222 million subscribers , attributed the drop in subscribers in part to Russias war in Ukraine, as the company suspended its service in Russia and gradually shut down all Russian paid subscriptions.

How is the company fighting back?

In an effort to cut its losses, the company announced it will roll out a lower-priced, ad-supported version of its service, a move that has long been resisted by CEO Reed Hastings, and will also crack down on password sharing , as the company estimates 100 million households worldwide have been free riders on the service.

Those who have followed Netflix know that Ive been against the complexity of advertising and a big fan of the simplicity of subscription, Hastings said in a first-quarter earnings interview . But as much Im a fan of that, Im a bigger fan of consumer choice. And allowing consumers who would like to have a lower price and are advertising-tolerant get what they want makes a lot of sense.

Hastings said the company is hoping to add the plan over the next two years.

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Why did Netflix lose subscribers?

How is the company fighting back?