How does a nice tall glass of brown murky water sound right about now? Pretty crappy, probably.

But for 663 million people around the world, its the only choice they have when theyre feeling thirsty and cant access clean water.

Thats what inspired London-based beverage company One Water to develop a water bottle that appears to be full of muck youd probably never want to ingest. The water is perfectly safe to drink, but a cleverly designed sleeve that wraps around the outside of the bottle makes it look otherwise.

The product isnt available in stores yet.