Regardless of whether the folks in the C-suite actually internalize any of it, companies big and small have found value in recognizing marginalized groups during the months that commemorate us.
Call it capitalistic social awareness: During Black History Month (February), Womens History Month (March) and Pride Month, which starts Thursday, we see businesses change up their marketing, spruce up their website landing pages and maybe even send out a promotional video or three.
Unfortunately, companies planning to acknowledge Pride Month are doing so in an unsavory political climate: Anti-LGBTQ+ sentiment from right-wing politicians and Twitter account owners with an eagle carrying the American flag as their primary photo has poisoned otherwise routine annual corporate acknowledgment.
In April, beer giant Anheuser-Busch released a promotional video with Dylan Mulvaney, a transgender content creator celebrating one year of her Days of Girlhood series by cracking open a Bud Light. In the video, Mulvaney also shows off a tallboy can of Bud Light with her likeness etched into it.
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