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A stirring television ad that highlights palm oil s massive wildlife destruction has been barred from TV broadcast in the U.K. after it was deemed too political.

The animated film shows an orangutan making a childs bedroom its home after its mother and rainforest habitat were destroyed by growers of palm oil, a vegetable oil thats found in roughly half of all packaged products sold in supermarkets.

Such destruction has contributed to orangutans being classified as critically endangered .

British grocery store Iceland released the video titled Rang-tan last week as its Christmas advertisement. It was originally created by environmental group Greenpeace.

The ad, which features the voice of British actress Emma Thompson, follows in line with the stores recent pledge to remove palm oil, as well as plastic wrapping , from all of its store brand products. This year, it encourages the public to have a Christmas without palm oil.

the culmination of our palm oil removal project will be offering customers the opportunity to choose a Christmas without palm oil. Each year we use our Christmas advertising to directly promote our seasonal range but this year we wanted to do something different. 1/2

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the culmination of our palm oil removal project will be offering customers the opportunity to choose a Christmas without palm oil. Each year we use our Christmas advertising to directly promote our seasonal range but this year we wanted to do something different. 1/2
Iceland Foods (@IcelandFoods) November 10, 2018

Though the ad appeared to be an instant hit with viewers, including Late Late Show host James Corden who shared his support on Twitter , it wont be appearing on TV.

British organization Clearcast, which reviews and approves British TV advertising, said the ad violates a rule established by the 2003 Communications Act that bans political advertising from ads.

In a statement , Clearcast appeared to specifically target the videos origin with Greenpeace, stating that the ad violates a rule that prohibits an advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature.