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Posted: 2018-12-24T13:00:21Z | Updated: 2018-12-25T22:34:04Z

We wash our hair with it, brush our teeth with it, smother our skin in it and use it to powder our cheeks, plump our lashes and color our lips. We clean our houses with it, fuel our cars with it and eat it in chocolate, bread, ice cream, pizza, breakfast cereal and candy bars.

Palm oil : you may never have walked into a supermarket with it written on your shopping list but youve certainly walked out with bags full of it.

An extremely versatile ingredient thats cheaper and more efficient to produce than other vegetable oils, palm oil is found today in half of all consumer goods including soaps and toothpaste, cosmetics and laundry detergent and a whole array of processed food. Palm oil is also found in biodiesel used to power cars (more than 50 percent of the European Unions palm oil consumption in 2017 reportedly went to this purpose).

Our modern lives are inextricably intertwined with the commodity, which can appear on ingredient labels under a myriad of alternative names including sodium lauryl sulphate, stearic acid and palmitate. But activists warn that our insatiable demand for palm oil has fueled one of the most pressing environmental and humanitarian crises of our time.

The equivalent of 300 football fields of rainforest is destroyed every hour to make way for palm oil plantations, according to the Orangutan Project. This rampant deforestation which has occurred in some of the worlds most biodiverse hot spots, mostly in Indonesia and Malaysia has decimated the habitat of endangered species like orangutans and Sumatran tigers , displaced indigenous communities , contributed to a regional smog problem linked to tens of thousands of premature deaths and is a significant driver of climate change .

This commercial was banned from TV for being too political. I think everyone should see it x pic.twitter.com/ns2XnGSnv6

James Corden (@JKCorden) November 11, 2018","type":"rich","meta":{"author":"James Corden","author_url":"https://twitter.com/JKCorden","cache_age":86400,"description":"This commercial was banned from TV for being too political. 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This commercial was banned from TV for being too political. I think everyone should see it x pic.twitter.com/ns2XnGSnv6

James Corden (@JKCorden) November 11, 2018

Last month, palm oil and its impacts became the story of the hour when the U.K. banned a stirring ad about the commodity from TV broadcast. The ad, which featured an animated orphaned orangutan and was released by British grocery store Iceland, was deemed too political for television. The ban triggered a flurry of interest and outrage worldwide.

Theres been a huge spike in awareness about palm oil because of the Iceland ad, said conservationist and Mongabay.com founder Rhett Butler, whos been monitoring trends in the palm oil industry for years. It was quite astonishing actually. It seems like global interest in this issue is at an all-time high.

But this spotlight on palm oil has revealed a troubling stagnation of the industrys progress in tackling the environmental and human rights issues that have dogged it for years.

On the surface, significant progress appears to have been made since the early 2010s: Public awareness of the palm oil crisis has significantly increased; some of the worlds largest producers and buyers of palm oil have made very public and very lofty sustainability and human rights commitments; and governments notably Indonesias have vowed to do more to protect the people, species and habitats exploited by the palm oil industry.

Yet, in spite of all this, unfortunately from an environmental perspective, not a lot has changed, Butler said.

Deforestation is still occurring at an alarming rate in Indonesia and Malaysia, which supply about 85 percent of the worlds palm oil. A September Greenpeace investigation found that more than 500 square miles of rainforest about the size of Los Angeles had been cleared in Indonesia, Malaysia and the neighboring nation of Papua New Guinea for palm oil production since the end of 2015.

According to the Greenpeace report, 12 of the worlds largest brands including Nestle, General Mills, Kelloggs, Colgate-Palmolive, PepsiCo and Unilever continue to source palm oil from producers and growers that were found to be actively clearing rainforests despite the zero-deforestation commitments that these companies have made in recent years.

Were consuming their products on a daily basis, said Annisa Rahmawati of Greenpeace Indonesia, according to Mongabay.com . So were indirectly [participating in these] deforestation and human rights violations.

Some companies including Unilever and Nestle responded to the Greenpeace report by reiterating their sustainability commitments. Our ambition is that by the end of 2020 all of the palm oil that we use is responsibly sourced, Nestle said on its website.

Greenpeace rightfully addresses serious and systematic issues that we know are fundamentally broken in the palm oil supply chain, Unilever noted in a statement , adding that the company is actively driving change in both our own operations and across the industry.

Right now were stopping fires in Indonesia. Every year fires like this burn through Indonesias peatland and forest. Palm oil company Gama destroyed rainforests twice the size of Paris, which is supplied to major brands.
End dirty palm oil: https://t.co/5bzcDVP6XJ pic.twitter.com/WJOLVpiX73

Greenpeace USA (@greenpeaceusa) September 5, 2018","type":"rich","meta":{"author":"Greenpeace USA","author_url":"https://twitter.com/greenpeaceusa","cache_age":86400,"description":"Right now were stopping fires in Indonesia. Every year fires like this burn through Indonesias peatland and forest. 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Right now were stopping fires in Indonesia. Every year fires like this burn through Indonesias peatland and forest. Palm oil company Gama destroyed rainforests twice the size of Paris, which is supplied to major brands.
End dirty palm oil: https://t.co/5bzcDVP6XJ pic.twitter.com/WJOLVpiX73

Greenpeace USA (@greenpeaceusa) September 5, 2018

This summer, Wilmar International, the worlds largest palm oil trader, was embroiled in controversy after its billionaire co-founder Martua Sitoris was accused of running a shadow company with his brother that had cleared an area of rainforest twice the size of Paris since 2013 the same year that Wilmar had promised to work toward no deforestation and no exploitation in its supply chain.

Sitoris was forced to resign in the wake of the allegations, and Wilmar which controls almost half of the worlds trade in palm oil vowed this month to strengthen its sustainability policy .

Wilmars [scandal] makes abundantly clear that these companies cannot be trusted to police themselves, said Tomasz Johnson, head of research at Earthsight and founder of The Gecko Project , speaking from London last week.

Emma Lierley, forest policy director at the Rainforest Action Network (RAN), echoed this sentiment. The same problems are still happening in this industry, she said. Deforestation is continuing, threatened species are still being put at risk, and theres evidence that labor abuse including child labor and forced labor are still commonplace across plantations in Malaysia and Indonesia and all of this is happening despite corporate policy changes.

Corporate policy is all well and good but it has to be worth the paper its written on, Lierley added. Were just not seeing that real change taking place.

And the clock, she warned, is ominously ticking: The palm oil industry is causing potentially irreparable damage to the planet and its climate and if we dont take prompt and comprehensive action, the outcome could be catastrophic.

What a lot of people dont realize is how much of an impact palm oil has on our future climate stability, Lierley said.

Palm oil cultivation is currently conducted disproportionately in high-carbon areas like tropical forests and carbon-rich peatlands . When these areas are deforested to make way for plantations, enormous volumes of climate-warming gases are released into the atmosphere.

Its estimated that tropical deforestation is responsible for between 15 and 20 percent of global warming emissions more than the emissions from cars and other forms of transportation.

Indonesias peatlands alone now release more than 500 megatons of carbon dioxide every year an amount greater than Californias entire annual emissions, The New York Times reported in November. And the deforestation of Borneo, an island shared by Indonesia, Malaysia and Brunei, has contributed to the largest single-year global increase in carbon emissions in two millenniums, the paper said, citing NASA research.

Palm oil plantations are the main driver of deforestation on Borneo, which has lost more than 16,000 square miles of ancient rainforest and critical habitat for a wide variety of creatures because of the commodity. Almost 150,000 critically endangered Bornean orangutans were killed between 1999 and 2015, partly because of palm oil.