Gun safety group Sandy Hook Promise released a terrifying ad this week that shows fictional students using their back-to-school supplies to defend themselves against a school shooter.
Sandy Hook Promise, a nonprofit created in the wake of the 2012 Sandy Hook Elementary School shooting in Newtown, Connecticut, produced the minute-long public service announcement to raise awareness about the signs of potential school shooters .
The commercial, which aired for the first time Wednesday morning during NBCs Today show, begins like a typical ad for back-to-school supplies, with students showing off their new backpacks and folders. But the students find new ways to use their supplies as a shooter terrorizes their school.
These new sneakers are just what I need for the new year, a young boy says as he runs away from the shooter in the school hallway.
This jacket is a real must-have, a young girl says as she uses it to fasten a set of doors shut in the gymnasium so the shooter cant enter.
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