The lingerie experts at ThirdLove , perhaps best known for introducing the world to half-size cups , just announced a new way they plan to shake up the bra industry.

ThirdLove will now carry 70 different bra sizes, making it one of the most size-inclusive bra brands on the market. The 24 new sizes range from a 28 to 48 band, and AA to H cup, and will be available in seven shades in the brands best-selling bra, the 24/7 Classic Perfect Coverage .