With veggie burgers excuse me, plant-based burgers firmly entrenched in fast-food restaurants, stock market IPOs and our culture , I cant be the only one wondering why, in this brave new world of protein substitutes, there isnt more fake fish.

Until recently, this was a struggle that only a seafood-loving subset of hardcore vegetarians and vegans had to endure. But growing awareness of problems like climate change , overfishing and microplastics has pushed oceanic sustainability into the spotlight. There are a lot of proposed solutions, but with the meat substitute industry so hot right now, it makes sense that the fish market would follow suit.