Say goodnight, angels: The 2019 Victorias Secret Fashion Show has officially been canceled.

Chief Financial Officer and Executive Vice President of L Brands (Victorias Secrets parent company) Stuart B. Burgdoerfer made the official announcement in the companys Q3 2019 earnings call Thursday.

We think its important to evolve the marketing of Victorias Secret, that is happening in certain respects now and I think there will be more to come. If that continues to get evaluated, again, we believe the most important thing is the quality of the merchandise itself, said Burgdoerfer when asked about the possibility of a 2019 show.

He went on to explain that there wasnt a specific material impact on short-term sales in response to the airing of the fashion show and that, in past tense, it was a very important part of the brand building of this business and was an important aspect of the brand and a remarkable marketing achievement.

And with that said, were figuring out how to advance the positioning of the brand and best communicate that to customers, he said, before concluding the line of questioning about the show by saying the brand has nothing on the docket in terms of a show for the 2019 holiday season.