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BusinessAnalysis

It's been 3,453 days since the last bear market, so is one about to roar?

It's been nine years, five months and 13 days since the broadest U.S. stock index plunged more than 20 per cent. That has many people saying a correction is overdue, even if there's a lot of legitimate reasons why the current bull run still has plenty of room to run.

Stock markets have been on a tear, which is why many are fearing the party can't last

U.S. stocks have been on a tear in recent years, with the Dow Jones Industrial Average setting multiple all time highs this year alone. (Andrew Kelly/Reuters)

In March 2009, Barack Obama was president of the United States, a ship captain named Richard Phillips was about to become famous, and the Beyhive was reluctantlytiring of Single Ladies.

It was also a devastating time for stock markets, whichhad spent the last several months being rocked bya financial crisisso sudden and so deep that it earned its own ominous moniker: The Great Recession.

Few may have known it at the time, but that month marked the turning point for investorfortunes, as global stock markets changed directions and began a bull run that continues to this day.

The bull market which experts defineas an increase of 20 per cent, or more broke into record territory for longevity this week, as the biggest U.S. stock market index, the S&P 500, has now gone3,453 days without inverting into a bear market (a drop of 20 per cent.)

There have been ups and downs over that period, to be sure, but over the past nine years, five months and 13 days, the stock market has risenat an impressive clip, with only the occasional small setback along the way. The current run beats the previous title holder that ran from the 1990s through the bursting of the technology bubble in 2000.

Market gains

The S&P 500 has more than quadrupledsince 2009, while the narrower Dow Jones Industrial Average has done almost as well. Buoyed by the so-called FAANG stocks, the tech-laden Nasdaq has done even better up by 500 per cent. (The TSX, if you were wondering, has barely doubled over that same stretch, held back by the oil price collapse of 2015.)

To David Rosenberg, chief economist atGluskin Sheffinvestment firm, the reason why the U.S. bull run began is simple.

"Agood part of this stock market rally that we had this cycle was just digging ourselves out of the hole we had during the great recession," he says.

Faced with bank failures, a plunging housing market and widespread fears of financial collapse,policy makers did whatever they could to try to turn things around. A big weapon in their arsenal was to cut interest rates, flooding the world's economy with cheap money in the hopes it would encourage investors to spend it.

It worked, but it came with a bill that some say investors have yet to pay: debt.

"The way we got out of the crisis was by fuelling more borrowing," says Christian Lawrence, a senior market strategist with Dutch bank Rabobank. All that cheap money lit a fire under all sorts of assets, sparking the rally that continues to this day. But in the process itincreased debt levels, and left many people behind in the process.

Stock markets around the world often have images of bulls and bears, and these statues outside Frankfurt's exchange are no exception. In the analogy, the aggressive bull represents buyers. Sellers, meanwhile, are depicted by the defensive bear. (Hannelore Foerster/Bloomberg)

"Ifyou own assets it's been great," he says of the longest bull run in history, "but if you're just in a normal income-paying job and you don'town assets then perhaps this stock market rally has come at your expense."

Lawrence says in the U.S., households now have bigger student debt and subprime car loans than they did before the financial crisis, and their ability to pay it back is even worse because they're not earning as much.

"Unless we start to see wage growth picking up, this could be a dangerous position."

Lawrence argues the current stock market boom has to run out of steam sooner rather than later, but that's not a universal view.

Risk of 'euphoria'

Barry Schwartz, chief investment officer at the financial firm Baskin Wealth Management in Toronto, says bull markets tend to end once investors have entered a state of euphoria, when valuations are out of control.

"I don't think we're anywhere near euphoria," he says, adding that if we were, "Iwouldn't begetting calls from clients saying 'I'm worried about Donald Trump and what he's going to do.'"

There were warnings of doom for stock markets when Donald Trump was elected, but U.S. markets have risen to even higher highs since Trump became U.S. president. (Kai Pfaffenbach/Reuters)

Worrying about Donald Trump was certainly conventional wisdomafter Trump's surprise election win in 2016, when the initial reaction was to get out of the stock market. What ended up happening, of course, is that stocks have since hit even higher highs, backed by a massive tax cut package and the easingof onerous regulations.

His sabre rattling on trade, however, seems to be giving investors some pause, as the S&P 500 has slumped since January when tariff talk began. To Rabobank's Lawrence, Trump's trade wars could be just the thing to snuff out the stock market rally.

Tariffs on imported goods"certainly pose a risk to U.S. companies going forward," Lawrencesays, "and if we see inflation from higher goods prices that will squeeze families on consumption."

Another crash at some point is inevitable, butit's the timing of it that's difficult to predict- Christian Lawrence, Rabobank

Less consumption means less spending, which means lower profits and likely lower stock pricesfor companies.

One canary in the coal mine for Rosenbergis how few companies are actually participating in the current rising stock market tide. Only about 10 per cent of the companies on the S&P are seeing their shares rise right now, he calculates, but they are big and influential enough to cause the overall index to keep inching higher.

"We're on the verge of one of the longest expansions theU.S. has ever seen," Lawrence says."But it'sa very shallow expansion."

Interest rates

Lawrence says the thing that worrieshim more than debt is the rise of inequality. That may not feel like a concern for stock market investors, but inequality should be on their radar because of the uncertainty it creates. "There are people that are being left behind and those that own assets are increasingly accelerating away from those people."

A pushback against inequality was a factor in the rise of Donald Trump, and the Brexit vote in Britain, he notes, and there's no reason to think the same sort of unexpected event can't happen in stock markets. "Another crash at some point is inevitable," he says, "butit's the timing of it that's difficult to predict."

In and of itself,Rosenberg doesn't see any reason to worry about the end of abull run, just because the current one is getting long in the tooth. But he does admit that two little words are a bigger risk to stock market investors than any others.

"What usually ends bull markets ... in two words, are interest rates," Rosenberg says. "And it won't be different this time around."

With files from Peter Armstrong, Laura MacNaughton and Meegan Read