Record-breaking tourism numbers in B.C. bolster Indigenous businesses

Indigenous tourism in B.C. has hit an all-time high.

A new report shows that customersspend more than $705 milliona year ontourism businesses run by First Nations in the province.

There are currently 401 Indigenous tourism businesses in B.C.,up from267 in 2014, according to the study conducted byO'NeilMarketing andConsulting.Together, the businessescreate 7,400full-time jobs.

The bulk of themare in retail,outdoor adventure and accommodation, withIndigenous peopledirectly controlling the companiesor havingtheir culture serve as the essence of the attraction.

"We are thrilled to share the unprecedented statistics outlined in the Tourism Performance Audit Report," said Brenda Baptiste, the co-chair of Indigenous Tourism B.C.

She creditsthe success to the hard work of Indigenous tourism operators who she says createexperiences that promote Indigenous cultures to an estimated 3.6 million overnight travellers annually.

Appetite for authenticity

With more concerns around cultural appropriation and an appetite for authenticity,more eyes are on Indigenous people to lead the way in the industry. But not everyone thinks culture should be sold.

Frank Antoine, a co-chair of Indigenous Tourism B.C. and the owner of Moccasin Trails, an outdoor adventure companysaid he'sfollowingconcerns from elders to ensureIndigenous culture and land is respected and not exploited.

"You are not trying to sell your place but educate peopleabout where you come from and why that particular territoryis sacred," Antoine said.

Antoine said for him, it's less about making a profit and more about preserving culture.It's a concept called biospherethathas entered into the mainstream tourism industry andaims tostrike abalance between the economic, socio-cultural and environmental dimensions of a destination,

'Not going to play Indian'

It's important for Antoine that tourists know that Indigenous culture doesn't look a certain way.

"You don't have to dress up and play a part," he said."You don'thave to wear a ribbon shirt.You can wear a tank top and say this is howI want to show who I am," he added.

That's something that is also keytoJames Cowpar. He runs the outdoor adventure company, Haida Styles Expeditions, on Haida Gwaii.

"We are not going to play Indian, whenwe conduct our business," he said.When we are greeting guests from around the world, we aregoing to be true to the heart.We are who we are," Cowparadded.

He said tour guides are welcome to wear regalia, but theycan wearwhatever they feel comfortable in.

Still,Cowparcontinues to fielduncomfortable questions.

For example, he has been asked why they are notpaddlingin awooden war canoe and insteaduseanaluminum powerboat.

"Thetourists don't know how to paddle," he joked, then explains how it's not a timely or economical way to travel or fish today.

He says he and his crewusethose awkwardquestionsasopportunitiesto educate.

Tourismputs stress onhousing crisis

Over the past few years, there's been a surge in tourists visitingcommunities like Haida Gwaii. Cowpar says scores of new visitors, like professors, have reached out to him wanting to learn more about Haida people, culture and the land.

An increased demand from tourists means more business for restaurants, hotels, shops and artisans, but it also means a demand to accommodatemore people withhousing that might not be readily available.

"The first telltale sign is that everyone wants to turn their rentals into an Airbnb," Cowpar said.

"So, like Vancouver and other places, you are not guaranteed to have full-time housing, because, come summer, your landlord may want to put it up," he added.

A housing report funded by B.C. Housing and the Gwaii Trust Society showed howan increaseddemand from tourists and the growth of short-term rentalsplays intothe housing shortage on the island.

It can mean a lack of accommodation during tourism season that could cause potential restaurant and hotel workers to relocate, making the benefits of tourism questionable in some communities.

These communities may need to start looking at more options to build capacity, so the Indigenous tourism boom benefits all.