Taylor Swift expected to bring 'significant' economic boon to Vancouver

When Taylor Swift announced Thursdayshe was bringing her mega-successful Eras tour to Vancouver's B.C. Place for three concert dates next December, super-fan Emily Evansimmediately went online to book a hotel room.

But then the 27-year-old Prince George, B.C., resident discovered in a panic that rooms for the entire Dec. 6, 2024, weekend were alreadybooked when she picked up the phone.

"It's so brutal. I think I called 15 hotels yesterday and 12were fully booked," she said, adding another three weren't taking reservations more than 12 monthsout.

"It's crazy that so many people are already booking hotels when we don't even have tickets," she said.

When CBC News called hotels in downtown Vancouver, some said they are accepting reservationsor are fully booked for the concert weekend.

But many hotels, including major chains such as the Fairmont, Marriott, Hyatt and Holiday Inn, do notaccept booking requests more than a year in advance.

The concerts are slated for Dec. 6, 7 and 8, 2024, at B.C. Place.

Swift began her tour earlier this year, performing songs from her chart-topping career against the backdrop of an elaborate stage design for each album.

Canada was initially left off the tour schedule, butSwift announced this summer that she would head to Toronto for six dates in November 2024.

The economic impact that's rippled through host cities of Swift's mega-concert ispalpable.And Downtown Van, the city's business improvement association, said it's expecting the same success in Vancouver.

"The tour's opening night in Arizona brought in more revenue for local businesses than the Superbowl," said Downtown Van CEO Jane Talbot.

"She's here for three nights. We expect the economic impact to be significant and we expect it to be really fun and really good for downtown Vancouver."

The online research group QuestionPro crunched the numbers and found the Eras Tour will generate billions of dollars in economic activity in the U.S. alone. It said the average concertgoer was spending about US$1,300per show.

It's not clear what the financial spinoff effect of Swift's performances in Vancouver will be just yet, but one University of Toronto business professor estimatedSwift's six-concert run in that city wouldgenerate as much as$700 million for the city, as fans book hotels, eat at restaurantsand shop.

WATCH| Swiftonomics and the potential Vancouver impact:

Will Taylor Swift boost Vancouver's economy?

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Taylor Swift is coming to Vancouver, with predictions of an economic boom as people pour into the city. But how much of the so-called Swift effect is real, and how much is hype?

'Stressful,' confusing process

Tickets for the three Vancouver dates go on sale startingNov.9 at 11a.m. PT.

And in order to purchase a ticket, concert hopefulswillneed a code and to do that, they first need to be registered as a "verified fan."

But not everyone who registers receives a code, and scoring a ticket is a lengthy, competitive process that has been described by someSwiftiesas winning a lottery.

"It's stressful trying to find tickets anda hotel, but the payoff is worth it,"said Evans. "It's once in a lifetime."

Downtown Van's CEO underscores the need for would-be concertgoersto start searching for hotel rooms now, and to manage their expectations.

"We reasonably have to expect that peoplewill have to book hotel rooms in outlying areas, which is unfortunate," Talbot said.

Evans saidshe managed to snag the last available room for the December 2024 concert weekend at Hotel Belmont in downtown Vancouver.Andher fingers are crossed that the same luck will translateinto getting her hands on someconcert tickets too.