After blood donations plummet during pandemic, donors answer the call big time

For Peter MacDonald and his co-workers across the country at Canadian Blood Services, blood donation offices started seeing a sharp turn for the worse two weeks agojust as COVID-19 cases grew.

MacDonald, the director of donorrelations for the Atlantic provinces, noticed a shift on March 12,the day Ontario announced that schools would remain closed after March Break.

A steady stream of cancellations started, quickly amountingto a massive, 40 per cent drop in donations last Monday and Tuesday in his region. A similarreduction was experienced from coast to coast.

"If a trend like that would have continued it would have been worrying for us," he said from theprocessingcentre in Dartmouth, N.S.

Blood products have a shelf life. While plasma can be frozenand red cells last 42 days, platelets needed by cancer patients undergoing chemotherapy only last seven days.

But there has since been a reversal of fortune, thanks to blood donors who are answeringan urgent plea. Donations have bounced back at clinics across the country, as Canadians heed the call of political and public health leaders.

Last week Prime Minister Justin Trudeau, chief public health officer Theresa Tam and, more recently, Nova Scotia'schief medical officer of health Dr. Robert Strang, askedpeople who can donate to continueeven as they're repeatedly told to stay at home as much as possibleand maintain social distance.

Cydney Kane, a third year student at the Schulich School of Law in Halifax, saw the plea on her social media feed.

"Just seeing the call go out and knowing that the need is going on and knowing that I could do something to help was more than enough to get me out and book an an appointment," she said shortly after giving blood at the Halifax clinic on Tuesday.

She'sfar from the only one rolling up her sleeve this week. Blood donationtargets are being met or exceeded in cities from Vancouver to St. John's; mobile clinics in smaller communities are seeing a similar uptick, MacDonald says.

In Halifax, donations are up 20 per cent so far this week and appointments are booked up into early April.

"So everybody dropped out at the same time, and everybody's back up to 100 per cent donations and actually exceeding donations," said MacDonald.

Hethinks themotivation stems from asense of helplessness and a desire to make a difference.

"This is a case of bringing out the best in people," he said.

Kane had no qualmsas she gave blood for the 13th time. At the Halifax clinic, there are enhanced coronavirus protocols such as additional questions concerning travel, health and contacts, disposable pamphlets have replaced reusableones, cleaning and disinfecting are frequent, and chairs have been removed to ensure physical distancing. Donation is now by appointment only.

"I was kind of thinking there probably is not many other places that are going to be much safer," said Kane.

The challenge is sustaining the momentum as pandemic measures are anticipated to last weeks if not months. A big surge in donations is not what's needed.

"For patients who rely on blood, this is a marathon, not a sprint," said MacDonald.