Eastern Ontario craft brewery benefiting from grocery store sales

SteveBeauchesnecalls Ontario's decision to include the sale of craft beer in grocery stores a "game changer."

He's a co-founder of Beau's All Natural Brewing Company, basedin Vankleek Hill, Ont., about 100 km east of Ottawa.For his craft brewery, the movement into grocery stores helps with exposure.

"Access to customers has always been the biggest issue for a craft brewery," Beauchesnesaid. "By allowing the beer into grocery stores, it kind of gives us that opportunity to let customers see our beer andlook at the package before they purchase."

Customers are also happy with the option to purchasebeer in grocery stores, according toDoug Hatoum,store operator of SobeysUrban Fresh on Metcalfe Street in downtown Ottawa.

"The customers are very excited about the beer offering in our store. They've told me they appreciate the time it saves them from needing to go to other places,"Hatoum said.

Convenient for shoppers

"They like the fact that they can get everything from groceries to take home meals to beer all in one convenient location."

Currently in the province, there are 60 grocery stores that are able to sell beer, with the potential forup to 450 licensed to sell beer.

Beauchesne likes the thought of 450 grocery stores carrying beer from the craft brewery he founded with his father, Tim.

"You can imagine that when the Ontario government rolls this out into a full-fledged system, this could have a real impact for us," he said.

So far, being on the shelvesin those 60 stores has resulted in anextra3% in sales for Beau's, according to Beauchesne.