Beyonc teases 'Lemonade' but stays cryptic about what it is

I don't know what this is, but I have to tell you about it anyway.

Beyonc the singer-actor-dancer,fierce performer and master of social media hype has posted a cryptic video with the caption: "#LEMONADE 4.23 9PM ET | HBO."

The short trailer on herInstagramshows a profile shot of acornrow-clad Queen Bey resting her head on the front of a car with echoing words in the background:"What am I going to do love? What am I going to do?"

It coincided with a similar post on HBO's Twitter and YouTube accounts but it was Bey's postthat has people talking.

Fans are speculating on social media that this could be the highly anticipated album they've been waiting for, since the 34-year-old is scheduled to start her Formation world tour later this month.

Others are certain Lemonadeis an album-film, with new music.

Beyonc isn't just a master at hyping her projects without saying much; she's also the queen of controlling images that are sold as candid.

Nordstrom posted an ad for the superstar's new athleisure fashion line, Ivy Park. In what looks like an "outtake," Beyoncis seen falling on her roller-skates. It's possibly the most graceful fall anyone has ever seen, of course.

Whether it's herfashion line or upcoming album,Beyonce is letting her 67.5millionfollowers do the marketing for her.