Live with Kelly goes safe, staid with Ryan Seacrest
Former Idol host is experienced, palatable and boring, say critics
After Janet Jackson and Nipplegate, we got warm and comfy Paul McCartney at the subsequent Super Bowl. Following Chris Rock's Hollywood-bashing second stint at the Oscars, producers went with chummy, celeb-friendly Jimmy Kimmel.
Michael Strahanhad a goodrun as co-host of ABC's morning show with Kelly Ripa, but after the show seriouslybotched the former NFL star's exit, it's no wonder that the new co-host is theinnocuous and ubiquitous RyanSeacrest.
"Given the radioactive fallout fromStrahan's nuclear exit a year ago, execs were likely on high alert to avoid anything remotely explosive," says Vinay Menon, arts and life columnist for the Toronto Star.
'Seacrestmay be the least controversial life form in Hollywood...This means he won't steal any ofRipa'soxygen and he'll fit in by never standing out.'- Vinay Menon
The morning show realm remains an ultra-competitive media market, one that's incredibly sensitive to the vibes of its on-air personalities.
Though even he's described himself as plain as vanilla ice cream, Seacrest is also regularly touted as one of the entertainment industry's hardest workers. He rose to fame as host of American Idol and inherited the mantle of "the new Dick Clark," in part for taking over the iconic broadcaster's annual New Year's Eve TV specials.
You've also got Seacrest to thank for Keeping Up with the Kardashians, which is just one of the shows from his eponymous production company (the Jennifer Lopez police drama Shades of Blue and Jamie Oliver's Food Revolution are two others).
With Idol now off the air, it's understandable that Seacrest would accept such a high-profile new TV gig (even one that now requires dividing his time between his current base of Los Angeles and Live's New York studios).
In Seacrest, ABC gets a friendly face who has a history with Ripa (in addition to his guest stints, they began co-hosting holiday season Disney parade specials more than a decade ago) as well as an experienced live broadcaster, according to TV critic Bill Brioux.
Still, while Strahan was "a welcome change" for Live and ABC itself the jovialNFL Hall of Famer helped extend the show to new audiences it remains to be seen what Seacrest might ultimately offer.
Though undoubtedlyqualified (Ripa can vacation with ease with Live in his hands), safe and predictable Seacrestwas "such an obvious choice it's boring," says Television CriticsAssociation president Amber Dowling, who feelsRipahas done a great job steering the ship with a wide range of guest hosts over the past year.
"I honestly didn't think they needed a new host," Dowlingsays, adding that the choice of someone who seems to have a similar style and perspective as Ripais "a really big missed opportunity" given that her great on-air chemistry with Strahanwas "because they were so different."
Moving forward, the heat will definitely be on,especially with former Fox News heavyweight Megyn Kelly's forthcoming NBC morning show just announced as a new rival.
Can Ripa and Seacrest unite to make morning magic?
"These qualities along with the fact he won't wreak havoc behind the scenes likely overshadowed all other considerations. The show did try a relatively new and diverse face last time with Strahan and that did not end well."