Pepe the Frog joins swastika and Klan hood in Anti-Defamation League's hate symbol database

A popular internetmeme has joined the ranks of the swastika and the burning cross in the New York-based Anti-Defamation League's hate symbol database.

Pepe the Frog, an odd-lookingcartoon frogthat hasrecently becomeassociated with white supremacists,is thesecond online phenomenonto be archivedon the civil right's group's Hate on Display database.In June, the ADLadded the "(((echo)))" symbol, wherein people single out Jewish people on social media by putting their names inside three parentheses.

"These days our lives are so intertwined with what's happening on theinternet," OrenSegal, director of theADL'santi-extremism, told CBC News.

"More people are probably likely to come across hatesymbols through social media, through their online activity, than even on the ground."So for us it was important to reflect,in terms of this being an educational tool,the reality of what we're seeing online."

Butlike many symbols that have been adopted by hate groups, Pepe wasn't originally associated with racist and anti-semitic iconography. And to this day,he means many things to many people.

Is Pepe the Frog a hate symbol?

8 years ago

Duration 2:29

Internet-famous frog's creator says Anti-Defamation League jumped the gun when it added cartoon character to itsonline database of hate symbols

Pepe the lovable slacker

Pepemade his debut in 2005 in the indie comicBoy's Club by artist Matt Furie. Described by publisher Fantagraphics as "a stoner classic for the Tumblr generation," the comic follows the misadventures of four pizza-loving, video game-playing,slacker roommates.

"Seeing a frog always takes my breath away and brings a genuine smile to my face," Furietold the Daily Dot in a 2015 interview.

The Pepe character's emotive facial expressions, most notably the pompous grin known as "Smug Frog," made it a go-to reaction image, first onselect forums like 4Chan, and later on mainstream platforms like Tumblr and Instagram.

"Like all great art, Pepe was open to endless interpretation, but at the end of the day, he meant whatever you wanted him to mean,"writes The Daily Beast'sOlivia Nuzziin her article "How Pepe the Frog Became a Nazi Trump Supporter and Alt-Right Symbol."

"All in good fun, teens madeBatmanPepe, Supermarket Checkout GirlPepe,BoratPepe, Keith HaringPepe, and carvedPepepumpkins."

It blew up so big that pop superstarsNicki Minaj and Katy Perry made use of theambiguousamphibian on their social media feeds.

ButPepe'smainstream popularity didn't sit well with the 4Chan folks who first started using it.

Pepethe Nazi

Members of the so-called alt-right, onlinetrolls whorejecttraditional conservatism and espouse anti-immigrant views, and white nationalists (people who consider themselves members of the "white nation,") started laying claim to the frog.

One self-described teenagewhite nationalist, identified only as@JaredTSwift,told Nuzzi there was an"actual campaign to reclaim Pepe from normies."

"We basically mixed Pepe in with Nazi propaganda, etc.," he said. "We built that association. "

And it took off.

While somestill use Pepe for innocuous purposes,it's become increasingly commonto see the frog used to disparage immigrants, Jews or people of colour, and it'soften seensportinga Hitler mustache or a Nazi uniform.

"One thing that's important to note is that there's a whole bunch of different memes using this frog and that not all of the uses by any means have been or hateful reasons," Segal said.

"But certainly the past several months and over a period of time, it's been so common in terms of the harassment that people are receiving online that we felt that we needed to add it."

Pepethe Trump supporter

Pepe has also become popular among Donald Trump supporters a fact Hillary Clinton's campaign has seized on whenTrump adviserRoger Stone and son Donald Trump Jr.both shared an image featuring Pepe.

Themock movie poster ofThe Expendableswith right-wing personalities' faces swapped in for the action flick's stars, refers to Clinton's controversial comment that Trump's supporters are a "basket of deplorables."

• How Trump turned 'deplorables' into rallying cry
• By linking Trump, Clinton spotlights the 'alt-right'

The posts prompted Clinton campaign topost anexplainer aboutPepe, with the warning:"That cartoon frog is more sinister than you might realize."

Ironically, Pepe's creator is a self-professed Clinton supporter.

Asked what he thinks of his frog's latest iteration, he told the Guardian newspaper earlier this month: "It's all very new and very strange and definitely not something that I support. I guess Pepe is kind of its own internet thing now. I'm hoping not to get any hate or threats or anything."

Pepe's future

Still, there maybe hope for Furie's brainchild.

Already, some have tried toreclaim the memefrom the alt-right andSegalsays a symbol's inclusion in the database is not set in stone.

"I think there's still a possibility that a meme like this or a specific image could be reclaimed if we see people who,for whatever reason, want to re-appropriateor reclaim an image by using it in a positive context," he said.

"I think the story of Pepe the frog is not over."