As the world burns actively around us and we struggle to cling to sanity, Ryan Reynolds and Blake Lively continue to maintain a semblance of normality and troll the life out of each other on Instagram.

On Wednesday, Reynolds posted a funny Instagram highlighting his 2010 film, Buried, which he admittedly tweaked to promote his business venture, Aviation Gin.

Before Deadpool, I was an actor. One of my favorite projects was a film called Buried, he wrote. 10 years later, it really holds up! Although I dont recall the aggressive product placement, he quipped, in reference to signs for his new brand inserted into the film.