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Posted: 2021-02-08T19:30:12Z | Updated: 2021-02-08T19:40:33Z

Dimanche, en cette soire de Super Bowl o bien des marques essayaient de devenir virale de diverses manires, un nom improbable est ressorti du lot sur Twitter: Sant publique Ottawa.

Lagence de sant publique de la capitale du Canada nest pas trangre la chose, stant souvent attir des loges tout au long de la pandmie pour ses graphiques faciles lire et ses conseils sexuels en pandmie .

Aprs le match de dimanche, qui a vu Tom Brady et ses Buccaneers vaincre les champions en titre, Sant publique Ottawa a tweet ses flicitations avec ce qui semblait bien tre une erreur, en franais et en anglais.

Le #SuperBowlLV tait gnial! Flicitations aux champions!

Merci tous ceux qui sont rests la maison pour regarder le match avec les membres de leur foyer. Nous savons que ce ntait pas dans vos habitudes et nous apprcions vos efforts. pic.twitter.com/P8Mq1AAsqE

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Le #SuperBowlLV tait gnial! Flicitations aux champions!

Merci tous ceux qui sont rests la maison pour regarder le match avec les membres de leur foyer. Nous savons que ce ntait pas dans vos habitudes et nous apprcions vos efforts. pic.twitter.com/P8Mq1AAsqE

Sant publique Ottawa (@ottawasante) February 8, 2021

WHAT AN AMAZING #SuperBowlLV!! Congratulations to the (*Bruce, make sure to put the winning team's name here)

Thanks to everyone who stayed home & watched the game w/members of their household. We know this wasn't the usual way to enjoy the game, & we thank you for your efforts. pic.twitter.com/gKD53I2bB9

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WHAT AN AMAZING #SuperBowlLV !! Congratulations to the (*Bruce, make sure to put the winning team's name here)

Thanks to everyone who stayed home & watched the game w/members of their household. We know this wasn't the usual way to enjoy the game, & we thank you for your efforts. pic.twitter.com/gKD53I2bB9

Ottawa Public Health (@OttawaHealth) February 8, 2021

Le tweet semblait contenir une image avec un espace rserv que quelquun aurait oubli de remplir. Cette personne serait Bruce, apprend-on dailleurs dans le tweet en anglais.

Le tweet est rapidement devenu viral, de nombreux utilisateurs relevant lerreur de Bruce.

Good work Bruce!!!

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Good work Bruce!!!

Toronto Six (@TheTorontoSix) February 8, 2021

Nothing this week will top this thread! Thanks #Bruce, for a great start to the week.

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Nothing this week will top this thread! Thanks #Bruce , for a great start to the week.

Cher Covfefe (@cher_isabelle) February 8, 2021

Oh, Bruce... pic.twitter.com/grn3Xm3uVd

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Oh, Bruce... pic.twitter.com/grn3Xm3uVd

Neil Faba (@neilfaba) February 8, 2021

Alors que le tweet devenait viral dimanche, Sant publique Ottawa a profit de son omniprsence pour y diffuser des messages de sant publique en temps de pandmie, avec des rappels sur le port du masque et sur la distanciation sociale.

Bruce is either in deep shit, or Ottawa Health about to follow this up with \"now that we have you all here wear a mask and stay away from people\"

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Bruce is either in deep shit, or Ottawa Health about to follow this up with "now that we have you all here wear a mask and stay away from people"

Mogilny's Oversized Pfizer (@latursk) February 8, 2021

Now that we have you all here, wear a mask and stay away from people.

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Now that we have you all here, wear a mask and stay away from people.

Ottawa Public Health (@OttawaHealth) February 8, 2021

Mais attendez, Bruce nexiste pas vraiment?

Tout cela ntait en fait quun pige. Lundi matin, lagence na pas tard annoncer que le tweet ntait en ralit quune blague et que Bruce nexistait pas rellement.

Elle a indiqu que lobjectif du tweet initial tait de glisser un message de sant publique derrire une blague sur Twitter.

Et comme il sagit dune agence de sant publique, Sant publique Ottawa a profit de loccasion pour donner tous une leon sur la dsinformation en ligne. Lagence a soulign certains signes qui pouvaient veiller les soupons.

(On notera au passage quau moment de mettre en ligne, toutes ces explications ntaient disponibles que sur la version anglaise du compte de lagence.)

Well, this seems like a great opportunity to chat about misinformation.

As the amazing people at @ScienceUpFirst will tell you, it's important to ask questions of the things you see online. So, with that in mind, let's analyze this now famous tweet together, shall we? (1/4) https://t.co/7FEk0C7END

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Well, this seems like a great opportunity to chat about misinformation.

As the amazing people at @ScienceUpFirst will tell you, it's important to ask questions of the things you see online. So, with that in mind, let's analyze this now famous tweet together, shall we? (1/4) https://t.co/7FEk0C7END

Ottawa Public Health (@OttawaHealth) February 8, 2021

(i) using that placeholder image makes no sense. None. It just seems like a redundant amount of work to have made it, no?

(ii) it's posted via Twitter & a quick scan of our tweets shows we always use the same platform when scheduling (i.e. it was not a pre-scheduled tweet) (2/4) pic.twitter.com/Z09o3H85pS

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(i) using that placeholder image makes no sense. None. It just seems like a redundant amount of work to have made it, no?

(ii) it's posted via Twitter & a quick scan of our tweets shows we always use the same platform when scheduling (i.e. it was not a pre-scheduled tweet) (2/4) pic.twitter.com/Z09o3H85pS

Ottawa Public Health (@OttawaHealth) February 8, 2021

(iii) we didn't delete it. We were actively liking/replying to everyone after the post went live, so we were definitely watching. If it was a mistake, surely we would've deleted it before people saw it.

If Twitter had an edit button we could've fixed it, but we digress. (3/4)

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(iii) we didn't delete it. We were actively liking/replying to everyone after the post went live, so we were definitely watching. If it was a mistake, surely we would've deleted it before people saw it.

If Twitter had an edit button we could've fixed it, but we digress. (3/4)

Ottawa Public Health (@OttawaHealth) February 8, 2021

Btw, we're so touched by the outpouring of support for dear Bruce (who doesn't exist, btw). It's nice to see such kindness out there.

Be critical of what you see online. Misinformation has consequences that go far beyond the wellbeing of \"Bruce\".https://t.co/r1bCarEZTk (4/4)

Ottawa Public Health (@OttawaHealth) February 8, 2021","type":"rich","meta":{"author":"Ottawa Public Health","author_url":"https://twitter.com/OttawaHealth","cache_age":86400,"description":"Btw, we're so touched by the outpouring of support for dear Bruce (who doesn't exist, btw). It's nice to see such kindness out there.Be critical of what you see online. Misinformation has consequences that go far beyond the wellbeing of \"Bruce\".https://t.co/r1bCarEZTk (4/4) Ottawa Public Health (@OttawaHealth) February 8, 2021\n\n","options":{"_hide_media":{"label":"Hide photos, videos, and cards","value":false},"_hide_thread":{"label":"Hide previous Tweet in conversation thread","value":true},"_maxwidth":{"label":"Adjust width","placeholder":"220-550, in px","value":""},"_theme":{"value":"","values":{"dark":"Use dark theme"}}},"provider_name":"Twitter","title":"Ottawa Public Health on 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Btw, we're so touched by the outpouring of support for dear Bruce (who doesn't exist, btw). It's nice to see such kindness out there.

Be critical of what you see online. Misinformation has consequences that go far beyond the wellbeing of "Bruce".https://t.co/r1bCarEZTk (4/4)

Ottawa Public Health (@OttawaHealth) February 8, 2021

La dsinformation a des consquences qui vont bien au-del du bien-tre de Bruce, lit-on dans un tweet.

Lagence dispose dailleurs dune page Web entire consacre la dsinformation en ligne sur la sant publique et la science.

Donc, sil y a trois choses que vous pouvez retenir du Super Bowl dimanche, cest que Tom Brady jouera probablement au football pour toujours, il ne faut pas faire confiance tout ce que vous lisez en ligne, et portez donc un masque!

Ce texte initialement publi sur le HuffPost Canada a t traduit de langlais.