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Right-wingers are foaming at the mouth about beer once again.

Miller Lite started drawing accusations of wokeness (meaning, in this case, an awareness of history and a willingness to help farmers do their jobs) after conservatives caught wind of one of the brands Womens History Month ads, which came out back in March.

The eco-conscious ad featured comedian Ilana Glazer talking about the role of misogyny in the beer industry over the decades.

Miller, which is owned by the multinational brewing conglomerate Molson Coors, decided to make up for the objectifying bikini ads of past years by kicking off its Bad $#!T to Good $#!T recycling campaign, which composts old Miller merchandise into fertilizer that is then donated to female farmers.

The whole thing is at least theoretically aimed at making the world better for beer drinkers (the ad says the new fertilizer helps farmers grow quality hops), but it also might make things better for some women, which means some very normal, chill people became furious about it.

Why is @MillerLite turning sexist beer ads into fertilizer? Ilana Glazer explains. pic.twitter.com/al9sK9HocP

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Why is @MillerLite turning sexist beer ads into fertilizer? Ilana Glazer explains. pic.twitter.com/al9sK9HocP
Molson Coors Beverage Company (@MolsonCoors) March 12, 2023

This is what happens when 20-something gender studies majors invade corporate boardrooms and wage woke crusades against their own consumers, one Twitter user complained . Another fallen one today R.I.P. Miller Lite.

Pointing to rival brand Bud Light s most recent PR brouhaha , another wrote : It seems Miller Lite doesnt understand their audience either.

The situation definitely echoed Budweisers most recent entanglement in the culture wars.

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