","type":"video","meta":{"author":"Ogilvy Costa Rica","author_url":"https://www.youtube.com/channel/UCakNOy_DgdgI6Pluqdflz1w","cache_age":86400,"description":"Claro promotes rural women's startups by ceding its most valuable outdoor advertising space: its antennas. Antennas that not only receive a signal, but receive income. \n\nThe Latin American telecommunications brand Claro gave up its most valuable outdoor advertising space, dish antennas with its logo, to people who needed it more: rural Central American housewives with no income.\n\nAfter collaborating with local artists and households, housewives's rural startups were created, by transforming their dish antennas into billboards for their new businesses based on their favorite household activity.\n\nThe dish antennas are seen everywhere in the rural landscape of Latin America, so they are one of the most visible outdoors for telecommunication brands. By ceding their most valuable outdoor advertising spaces, the brands brave and generous behavior is empowering rural women to progress economically, but also socially. It's even helping to change perceptions about traditional gender roles, says Jess Revuelta, Ogilvy & Mather Costa Ricas General Creative Director and at the same time \"a reason to buy (acquisition) and to stay (retention) are being created for Claro TV\".\n\n\n-----\nDirect Marketing, Ambient Outdoor, Promo & Activation, Design, Glass, Integrated - Titanium.\n-----\nMORE ABOUT OGILVY & MATHER COSTA RICA:\nhttps://www.facebook.com/OgilvyCR\n-----\nProduction company: Applebox Producciones","provider_name":"YouTube","thumbnail_height":720,"thumbnail_url":"https://i.ytimg.com/vi/7zGDPs0DISg/maxresdefault.jpg","thumbnail_width":1280,"title":"Claro presents: Signs of Progress","type":"video","url":"https://action.news/watch?v=7zGDPs0DISg","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":true,"entryId":"5bb1db55e4b01857b70db168","entryPermalink":"https://action.news/entry/costa-rica-claro-business_n_7554248","entryTagsList":"business,impact,women-in-business,whatsworking,purpose-profit,entrepreneurship,@health_depression,@health_erectile,@health_ibs,@health_models,@sponsor_purposeprofit","sectionSlug":"impact","deptSlug":"impact","sectionRedirectUrl":"https://action.news/impact/","subcategories":"impact","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.impact","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":9},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":0},"buzzfeedTracking":{"context_page_id":"5bb1db55e4b01857b70db168","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"Business","slug":"business","links":{"relativeLink":"topic/business","permalink":"https://action.news/topic/business","mobileWebLink":"https://action.news/topic/business"},"relegenceSubjectId":978332,"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"Business","slug":"business","overridesSectionLabel":false},"url":"https://action.news/impact/topic/business"},{"name":"impact","slug":"impact","links":{"relativeLink":"topic/impact","permalink":"https://action.news/topic/impact","mobileWebLink":"https://action.news/topic/impact"},"relegenceId":4217326,"url":"https://action.news/topic/impact"},{"name":"women in business","slug":"women-in-business","links":{"relativeLink":"topic/women-in-business","permalink":"https://action.news/topic/women-in-business","mobileWebLink":"https://action.news/topic/women-in-business"},"section":{"title":"Women","slug":"women"},"topic":{"title":"Women's News","slug":"women-news","overridesSectionLabel":false},"url":"https://action.news/topic/women-news"},{"name":"whatsworking","slug":"whatsworking","links":{"relativeLink":"topic/whatsworking","permalink":"https://action.news/topic/whatsworking","mobileWebLink":"https://action.news/topic/whatsworking"},"url":"https://action.news/topic/whatsworking"},{"name":"purpose + profit","slug":"purpose-profit","links":{"relativeLink":"topic/purpose-profit","permalink":"https://action.news/topic/purpose-profit","mobileWebLink":"https://action.news/topic/purpose-profit"},"department":{"name":"Impact","slug":"impact"},"section":{"title":"Business","slug":"business"},"topic":{"title":"What's Working: Purpose + Profit","slug":"purpose-profit","overridesSectionLabel":false},"url":"https://action.news/impact/topic/purpose-profit"},{"name":"Entrepreneurship","slug":"entrepreneurship","links":{"relativeLink":"topic/entrepreneurship","permalink":"https://action.news/topic/entrepreneurship","mobileWebLink":"https://action.news/topic/entrepreneurship"},"department":{"name":"Life","slug":"lifestyle"},"section":{"title":"Tech","slug":"technology"},"topic":{"title":"Entrepreneurship","slug":"entrepreneurship","overridesSectionLabel":false},"url":"https://action.news/life/topic/entrepreneurship"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">