Australian model Stefania Ferrario and Australian actress and author Ajay Rochester have been campaigning against the term "plus size" for weeks. The duo believe that the label is both counterproductive and harmful to young girls' self esteem.

According to Ferrario, models like her, who are over a US size 4, are considered "plus size" in the industry. "I do NOT find this empowering," the model wrote on her Instagram account . "I'm NOT proud to be called 'plus,' but I AM proud to be called a 'model,' that is my profession!"