Gwyneth Paltrow , purveyor of Moon Juice and member of the Marvel Cinematic Universe, apparently has a special knack for forgetting her co-workers.

Actor Sebastian Stan, who played Bucky Barnes/Winter Soldier in Captain America and the Avengers movies, called out Paltrow who played Pepper Potts after she failed to recognize him for an astounding third time.

Stan pointed out the actress faux pas in a simple, yet searing way on Instagram after attending his first couture show at Paris Fashion Week.

Also glad I got to reintroduce myself to @gwynethpaltrow for the third time. We are in the same film... he wrote, adding a shrugging emoji that said it all.