The "Balmain nation" anticipation is. So. Real.
Just days before H&M is set to release its collection with the brand on Nov. 5, the fast fashion retailer debuted a music video starring campaign front woman Kendall Jenner , Balmain designer Olivier Rousteing and a slew of talented dancers.
The video joins a long list of hype-builders surrounding the collaboration. There was a print campaign , a runway show to rival Fashion Week, a first peek at the lookbook and now the music video, which basically looks like the most exciting subway ride ever.
Sadly, Jenner seems to have done more dancing in the behind-the-scenes video than the clip itself. She mostly just walks between Rousteing-controlled moving subway cars (how dangerous!) and lets the professionals show off some serious moves around her. All, of course, while showing off the awesome -- albeit pricey- looking -- collection.
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