Marc Jacobs has a talent for transforming his models to fit the story he's trying to tell for a given collection, both in runway shows and campaigns alike .
For his star-studded Fall 2016 ads, which feature the likes of Cara Delevingne , Courtney Love, Marilyn Manson , Missy Elliott and more, the looks are dark, edgy and oh-so Marc Jacobs.
But of the full cast of characters in the campaign, it's Kendall Jenner as a "goth goddess" who is the most unrecognizable: