Kid Rock is ready to move on from boycotting Bud Light or, more accurately, pretending to do so saying the company made a mistake in partnering with trans activist Dylan Mulvaney earlier this year but I think they got the message.

At the end of the day, you know, when you step back and look at it like, yeah, they deserved a black eye and they got one. They made a mistake, the Born Free singer told former Fox host Tucker Carlson in a video interview published Sunday.

Do I want to hold their head underwater and drown them because they made a mistake? No. I think they got the message. Hopefully, other companies get it, too. But at the end of the day I dont think the punishment that theyve been getting at this point fits the crime, he said elsewhere in the interview.