Beauty is such a strong part of Latinx culture see cultural icons like Selena Quintanilla and her iconic red lip, or Celia Cruzs bold and bright looks. Latinx creators have also made significant contributions to the beauty industry (the game-changing Beautyblender , for example, was created by Latina makeup artist-turned-businesswoman Rea Ann Silva).

But despite that, the makeup industry fails to appeal to and represent Latinx consumers, despite their more than trillion-dollar buying power .

However, there are many Latinx-owned beauty brands dedicated to highlighting and celebrating the diversity of the community. Since its always a good time to refresh your beauty cabinet, weve rounded up a few brands for you to try. Keep reading to see our picks.

Midas Cosmetics