For some, the thought of walking into a sex shop is an intimidating hypothetical, filled with naughty magazines, scintillating DVDs, loads of dildos and maybe some bondage paraphernalia -- all of which make them blush the color of a hot pink Durex box. For others, a den of erotica is just another place to fulfill consumer needs, where they can restock their rainbow condom repository and replace that ill-functioning penis enlarger.

Lucy Sparrow , a British artist who specializes in textile installations, might be looking to bridge these two groups. To pacify the prudish and still excite the sex-positive, she built an entire sex shop filled with vibrators, copies of Cheeks and more than a few blindfolds. Except in Madame Roxys Erotic Emporium , everything is made of felt. Yes, even the penis enlarger is soft and cuddly.