"Top Chef" host, model and former Mrs. Rushdie Padma Lakshmi gets dirty with a hamburger in the new ad for Hardee's/Carl's Jr.

Lakshmi, in slowmotion, sits on a stoop, hikes up her skirt and takes big mouthfuls of a Western Bacon Thickburger, and it drips on the ground and runs down her hand.

The last time Carl's Jr. made news for an ad, it was for a slow-motioned Paris Hilton eating a burger in a bathing suit while washing a car.