The Nicholas Stoller film, produced by Judd Apatow , centers on a gay New Yorker whos given up hope of finding a partner. In a new Billy on the Street video, Eichner and Rudd dash around town dressed in promotional t-shirts for the film to round up straight people into seeing it.
This is Billy. Im out here back on the street with famous and beloved straight man Paul Rudd, Eichner says in the video . Were gonna spread the word about my new movie, Bros. You ready, Paul? Lets Bro!
Eichner and Rudd first approach two men who appear excited about a film called Bros and convince them to buy tickets, only for Eichner to disclose: Lotta gay sex in it. The men suddenly appear to lose interest, and Eichner and Rudd leave them in the dust.
This is precisely why Eichner wrote Bros in the first place, of course, as romantic comedies almost always focus on straight relationships. Eichner and his onscreen love interest, co-star Luke Macfarlane, told the Today show they hoped Bros would be welcomed into the genre.
As a gay man, Ive watched those movies, and I cried and I laughed, and I took something away from it, Macfarlane told the show of movies that center on straight couples. So I think maybe asking some of our straight friends to watch a gay couple fall in love and cry and laugh and take something from it, too. I think thats what movies are all about, is not looking for ourselves in movies, but seeing how we relate to somebody whos maybe different than us.
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