PENZANCE, ENGLAND As waves crash against the art deco wall of Jubilee Pool in the one of the countrys most westerly coastal towns, Sam Dean is talking about single-use plastics. Specifically, how to wean people off them.

Dean is the food and beverage manager of the Jubilee Pool Caf , which calls itself a single use plastic free venue. Customers will find no plastic straws, cups or cutlery here. Instead there are wooden stirrers, cornstarch straws, and disposable coffee cups made out of a biodegradable material. The caf also sells glass to-go mugs.

Theres a shame associated with individually wrapped things, and by moving the focus towards reusables were enhancing the customer experience whilst improving the quality and provenance of products on offer, said Dean.

But much more remains to be done, he says. Hes considering making customers pay more for disposable coffee cups to further encourage them to ditch single use plastic.