Purpose driven businesses bring a focus to their projects that fosters collaboration, innovation and inspiration. No industry shows this more clearly than construction, where complex projects require all three qualities across multiple disciplines. Shared goals are essential to sculpt not only the structural bones of a buildingits skeleton and skinbut to give it heart.

A projects purpose is key in construction industry building partnerships; it fuses corporate cultures and drives innovation and inspiration. A clearly articulated purpose motivates teams to address creative and technical challenges and develop groundbreaking solutions. These inventive solutions breathe life into buildings, bringing occupants closer and inspiring them to embrace the notable goals that match their surroundings.

The drive to innovate across sectors makes a clear case for the importance of purpose. Columbia Business School research from 2016 finds companies with a clear mission achieve superior profit and stock performance . And a 2015 Harvard Business Review survey finds that companies with a clear purpose were more likely to grow at a pace of 10 percent or more. Executives of purpose driven businesses found a clear link between their mission and their ability to transform and innovate.

Collaborative projects such as the Broad Art Museum in Los Angeles and the National Museum of African American History and Culture (NMAAHC) in Washington, D.C. show how purpose driven companies can reach beyond a buildings physical confines and touch the soul. The Washington Post noted that the Broads purpose driven building design allows the mind to rebirth itself into a state of greater focus and spiritual expectation, while the Wall Street Journal remarked on the NMAAHCs palpable spirit of inclusion, celebration and even spiritual uplift.