Fox News host Tucker Carlson appears to be hemorrhaging sponsors after his old racist and sexist comments resurfaced this week.
An analysis by Samba TV found that Carlson had 39 advertisers on the Monday before the tapes uncovered by Media Matters made big headlines, and just 14 advertisers the day after, TheWrap reported.
This is a sizable fall-off in advertisers, media analyst Brad Adgate told TheWrap. This doesnt seem to be blowing over .
Carlson had 54 advertisers in the same week last year, but he lost some in December after he claimed immigrants made America dirtier .
Advertising blocs fell to about 13.5 minutes on Monday, the day after the first batch of audio was released. On Tuesday and Wednesday after more old Carlson comments resurfaced ads fell to about 11.5 minutes, with many of them promos and MyPillow spots, The Contemptor reported.
The ads that remained werent always typical for prime-time television:
This ad just ran during the 8 o'clock hour on Fox News pic.twitter.com/JNk42I77yL
Andrew Lawrence (@ndrew_lawrence) March 14, 2019","type":"rich","meta":{"author":"Andrew Lawrence","author_url":"https://twitter.com/ndrew_lawrence","cache_age":86400,"description":"This ad just ran during the 8 o'clock hour on Fox News pic.twitter.com/JNk42I77yL Andrew Lawrence (@ndrew_lawrence) March 14, 2019\n\n","provider_name":"Twitter","thumbnail_height":540,"thumbnail_url":"https://pbs.twimg.com/ext_tw_video_thumb/1105987142675824640/pu/img/3hes5HxZncbz7qW_.jpg","thumbnail_width":960,"title":"Andrew Lawrence on Twitter","type":"rich","url":"https://twitter.com/ndrew_lawrence/status/1105987169510928388","version":"1.0"},"flags":[],"fullBleed":false,"options":{"theme":"news","device":"mobile","editionInfo":{"id":"us","name":"U.S.","link":"https://action.news","locale":"en_US"},"originalEdition":"us","isMapi":false,"isAmp":false,"isVideoEntry":false,"isEntry":true,"isMt":false,"entryId":"5c89e22ee4b0450ddae733c4","entryPermalink":"https://action.news/entry/tucker-carlson-losing-advertisers_n_5c89e22ee4b0450ddae733c4","entryTagsList":"fox-news,advertising,tucker-carlson,boycott,tucker-carlson-tonight","sectionSlug":"media","deptSlug":"politics-news","sectionRedirectUrl":null,"subcategories":"us-news,politics","isWide":false,"headerOverride":null,"noVideoAds":false,"disableFloat":false,"isNative":false,"commercialVideo":{"provider":"custom","site_and_category":"us.media","package":null},"isHighline":false,"vidibleConfigValues":{"cid":"60afc111dcf87c2cd2f5d8bf","overrides":{"front_page_top_videos":{"desktop":"60b64354b171b7444beaff4d","mobileweb":"60b64354b171b7444beaff4d"},"top_media":{"desktop":"60b8e6bdc5449357a7ada147","mobile":"60b8e701c5449357a7ada2ee","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"anthology":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"},"content":{"desktop":"60b8e616cdd90620331bb0ba","mobile":"60b8e671c5449357a7ad9f66","iphone":"60b8e643cdd90620331bb1f6","ipad":"60b8e643cdd90620331bb1f6","androidphone":"60b8e699c5449357a7ada04c","androidtablet":"60b8e699c5449357a7ada04c"}},"playerUpdates":{"5668ae6ee4b0b5e26955d6a6":"60d2472d9340d7032ad7e443","56aa41bae4b091744c0440d8":"60e869dc7c5f3b17b6741b81","5841b2b5cc52c716ec6e5a7f":"60b8e355cdd90620331ba185","58b5e2b8d85a10302feee895":"60b64316b171b7444beafdb2","58b74698f78ced31417819ae":"60b8e5bec5449357a7ad9b52","58b74ccecebcea57e2c3a3d1":"60b8e5eac5449357a7ad9ca5","58cff690d85a100b9992bc39":"60b8e616cdd90620331bb0ba","58cffb3fb6d9b972a49a3c9d":"60b8e643cdd90620331bb1f6","58cffdd74d96935d7d6ec180":"60b8e671c5449357a7ad9f66","58d03a84f78ced6518eb2fa7":"60b643c82e76be41f112735c","592edf20e0fa177b0c26f7fd":"60b8e699c5449357a7ada04c","5b35266b158f855373e28256":"60b64354b171b7444beaff4d","5c116f29f79c4171d82b7c2a":"60b64440b171b7444beb040b","5c1170fc600c9a697bf0c6b9":"60b646102e76be41f1127ffc","5c47791afa1b317df8ae0c4f":"60b8e6bdc5449357a7ada147","5c477987a6b48b35f164773d":"60b8e701c5449357a7ada2ee","5c4779ee943c3c2a64f28371":"60b8e747cdd90620331bb861","5c477a26fcd67b26879bc7c2":"60b8e788c5449357a7ada67b","5d8921a78c3ae845f366c9b6":"60ae7be5f3a7c13a30417ff9","58b98b00ba82aa39a6534321":"60d0de7c9340d7032ad1146c","58b9d14cb6d9b96c9ec32af3":"60d0dec19340d7032ad115a0","58cff8eccebcea42931e0436":"60d0e005b627221e9d819d44","592edf5de0fa177b0c26f95b":"60d0e38fb627221e9d81adcf","58cff72fd85a100b9992c112":"60d0e447b627221e9d81b0da","56b4d34fe4b022697697c400":"60d2472d9340d7032ad7e443","60b8e4c0c5449357a7ad957d":"60e869dc7c5f3b17b6741b81"}},"connatixConfigValues":{"defaultPlayer":"ff7fdddc-5441-4253-abc4-f12a33fad58b","clickToPlayPlayer":"d014396e-b366-4c17-aeac-3ce906fa3fd0","videoPagePlayer":"f010447b-d244-4111-a314-7b4542ae4145","verticalPlayer":"e58cb05a-0bc8-4210-9108-fea82726c065","stickyPlayerControl":"52ea1755-d601-4ad1-bccc-d8cce3f0e5da","stickyPlayerON":"8055e9e5-3bda-4933-8d45-9ad814fb6e22"},"topConnatixThumnbailSrc":"https://img.connatix.com/54b1de3e-22ff-4e86-8560-2c9b32150031/1_th.jpg?crop=480:270,smart&width=480&height=270&format=jpeg&quality=60&fit=crop","customAmpComponents":[],"ampAssetsUrl":"https://amp.assets.huffpost.com","videoTraits":null,"positionInUnitCounts":{"buzz_head":{"count":0},"buzz_body":{"count":0},"buzz_bottom":{"count":0}},"positionInSubUnitCounts":{"article_body":{"count":13},"blog_summary":{"count":0},"before_you_go_content":{"count":0}},"connatixCountsHelper":{"count":1},"buzzfeedTracking":{"context_page_id":"5c89e22ee4b0450ddae733c4","context_page_type":"buzz","destination":"huffpost","mode":"mobile","page_edition":"en-us"},"tags":[{"name":"Fox News","slug":"fox-news","links":{"relativeLink":"topic/fox-news","permalink":"https://action.news/topic/fox-news","mobileWebLink":"https://action.news/topic/fox-news"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Fox News","slug":"fox-news","overridesSectionLabel":false},"url":"https://action.news/news/topic/fox-news"},{"name":"Advertising","slug":"advertising","links":{"relativeLink":"topic/advertising","permalink":"https://action.news/topic/advertising","mobileWebLink":"https://action.news/topic/advertising"},"relegenceSubjectId":977528,"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Advertising","slug":"advertising","overridesSectionLabel":false},"url":"https://action.news/news/topic/advertising"},{"name":"tucker carlson","slug":"tucker-carlson","links":{"relativeLink":"topic/tucker-carlson","permalink":"https://action.news/topic/tucker-carlson","mobileWebLink":"https://action.news/topic/tucker-carlson"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Tucker Carlson","slug":"tucker-carlson","overridesSectionLabel":false},"url":"https://action.news/news/topic/tucker-carlson"},{"name":"boycott","slug":"boycott","links":{"relativeLink":"topic/boycott","permalink":"https://action.news/topic/boycott","mobileWebLink":"https://action.news/topic/boycott"},"url":"https://action.news/topic/boycott"},{"name":"Tucker Carlson Tonight","slug":"tucker-carlson-tonight","links":{"relativeLink":"topic/tucker-carlson-tonight","permalink":"https://action.news/topic/tucker-carlson-tonight","mobileWebLink":"https://action.news/topic/tucker-carlson-tonight"},"department":{"name":"Latest News","slug":"politics-news"},"section":{"title":"Media","slug":"media"},"topic":{"title":"Tucker Carlson","slug":"tucker-carlson","overridesSectionLabel":false},"url":"https://action.news/news/topic/tucker-carlson"}],"isLiveblogLive":null,"isLiveblog":false,"cetUnit":"buzz_body","bodyAds":["\r\n\r\n","\r\n\r\n","\r\n\r\n"],"adCount":0},"isCollectionEmbed":false,"enhancements":{}}">This ad just ran during the 8 o'clock hour on Fox News pic.twitter.com/JNk42I77yL
Andrew Lawrence (@ndrew_lawrence) March 14, 2019
On Wednesday, Fox News reps pleaded with advertisers to stick it out.
We know there is a lot of noise out there, but the voice of a few shouldnt prevent you from marketing your brands to millions of consumers who actually buy your products and services, Marianne Gambelli, the networks head of advertising, said at a presentation to sponsors, per the Los Angeles Times.
Fox News executives told the Times that the presentation was planned months ago.
Fox News had $1.09 billion in ad revenue last year, a 7.2 percent increase over 2017. However, the Times added that Carlsons show was bucking that trend; its ad revenue plunged 45 percent in the fourth quarter as boycott calls grew over his anti-immigrant comments.
Some advertisers, however, remained committed to Carlson. In December, My Pillow CEO Mike Lindell said: I make all of my advertising decisions based on what is best for MyPillow, my customers and my employees.
Lindell, an avowed conservative and a constant advertising presence on Fox News, even as various shows have been subject to boycott calls, was rewarded with an appearance as a guest on Carlsons show:
Support Free Journalism
Consider supporting HuffPost starting at $2 to help us provide free, quality journalism that puts people first.
Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.
While more than a dozen companies have pulled ads from Tucker Carlson's show, this week My Pillow CEO Mike Lindell put out a statement saying he would keep advertising on his show.
Today, he's getting his own segment pic.twitter.com/Umu9EPdlMT
While more than a dozen companies have pulled ads from Tucker Carlson's show, this week My Pillow CEO Mike Lindell put out a statement saying he would keep advertising on his show.
Salvador Hernandez (@SalHernandez) December 22, 2018
Today, he's getting his own segment pic.twitter.com/Umu9EPdlMT
Support Free Journalism
Consider supporting HuffPost starting at $2 to help us provide free, quality journalism that puts people first.
Can't afford to contribute? Support HuffPost by creating a free account and log in while you read.
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. Would you consider becoming a regular HuffPost contributor?
Thank you for your past contribution to HuffPost. We are sincerely grateful for readers like you who help us ensure that we can keep our journalism free for everyone.
The stakes are high this year, and our 2024 coverage could use continued support. We hope you'll consider contributing to HuffPost once more.
Already contributed? Log in to hide these messages.
_(720p).jpg)
 OFFICIAL HD MUSIC VIDEO.jpg)
.jpg)
